4 Reasons you should pay attention to India’s e-commerce growth

You’ve seen the news, read the tweets, and heard about companies like Amazon, Flipkart and Snapdeal investing billions of dollars into the Indian e-commerce market. With a population of over 1.2 billion people, it’s no wonder that online sites are clamoring to gain a presence in the country as mobile and Internet adoption are growing … Continued

India: The next big mobile region

Mobile First. That is what comes to mind when I think of India. India is on the brink of a massive mobile revolution. In fact, many consider this region to be the next big mobile growth region in the world. According to eMarketer, India is expected to become the world’s second biggest smartphone market in … Continued

Using Segmentation and Behavioral Targeting to Capture Mobile Users

For the past several years, experts have been predicting the domination of mobile Internet use. In 2014, their predictions came true as Internet traffic from mobile devices like smartphones and tablets finally overtook desktop traffic. (credit: TechCrunch) The statistics prove that mobile marketers are in the right place at the right time: 80 percent of Internet … Continued

Mobile Marketing Secrets Revealed

Last week, the HasOffers team was a Bronze sponsor at Affiliate Summit West in Las Vegas. It was a fantastic show, and we appreciate everyone taking the time to speak with us. As always, we enjoy meeting new faces, as well as connecting with dear friends, customers and industry peers. Also, thank you to everyone … Continued

User Insights: The Holy Grail of Mobile Advertising

As part of a fast-paced mobile advertising industry, Leadmill has witnessed first-hand the unprecedented growth of this market. Truthfully, the demand and rapid acceleration has been more than we could have ever imagined. Being on the industry forefront, we’ve been fortunate to call some of the greatest brands and media agencies in the world our … Continued

[New eBook] The Complete Guide to Enterprise App Marketing

If you’re an app marketer, I’m sure there’s been a time when you’ve looked at everything marketing your app will require and felt a little queasy. With so many different angles and channels, it can be daunting and hard to keep everything straight. That’s exactly why we’ve been working for months to put together The … Continued

Customer Spotlight: AdAction Interactive

With the amazing growth potential and rapid evolution of mobile technology, it’s definitely an exciting time for mobile marketers! A couple months ago, I filmed a testimonial with mobile marketing expert Brian Fox. He’s the CEO and Founder of AdAction Interactive and has worked in online and performance-based marketing for over 15 years. Brian gave … Continued