India: The next big mobile region

Mobile First. That is what comes to mind when I think of India. India is on the brink of a massive mobile revolution. In fact, many consider this region to be the next big mobile growth region in the world. According to eMarketer, India is expected to become the world’s second biggest smartphone market in … Continued

Using Segmentation and Behavioral Targeting to Capture Mobile Users

For the past several years, experts have been predicting the domination of mobile Internet use. In 2014, their predictions came true as Internet traffic from mobile devices like smartphones and tablets finally overtook desktop traffic. (credit: TechCrunch) The statistics prove that mobile marketers are in the right place at the right time: 80 percent of Internet … Continued

Mobile Marketing Secrets Revealed

Last week, the HasOffers team was a Bronze sponsor at Affiliate Summit West in Las Vegas. It was a fantastic show, and we appreciate everyone taking the time to speak with us. As always, we enjoy meeting new faces, as well as connecting with dear friends, customers and industry peers. Also, thank you to everyone … Continued

User Insights: The Holy Grail of Mobile Advertising

As part of a fast-paced mobile advertising industry, Leadmill has witnessed first-hand the unprecedented growth of this market. Truthfully, the demand and rapid acceleration has been more than we could have ever imagined. Being on the industry forefront, we’ve been fortunate to call some of the greatest brands and media agencies in the world our … Continued

[New eBook] The Complete Guide to Enterprise App Marketing

If you’re an app marketer, I’m sure there’s been a time when you’ve looked at everything marketing your app will require and felt a little queasy. With so many different angles and channels, it can be daunting and hard to keep everything straight. That’s exactly why we’ve been working for months to put together The … Continued

Customer Spotlight: AdAction Interactive

With the amazing growth potential and rapid evolution of mobile technology, it’s definitely an exciting time for mobile marketers! A couple months ago, I filmed a testimonial with mobile marketing expert Brian Fox. He’s the CEO and Founder of AdAction Interactive and has worked in online and performance-based marketing for over 15 years. Brian gave … Continued

Mobile Marketing Essentials: Guidelines for Sophisticated Campaigns

MobileAppTracking by TUNE has always placed a high priority on client education. As evidenced by our extensive product documentation, 24×5 customer support, and industry leading training, we genuinely want you to succeed and will do everything we can to help you along the way. In the spirit of making mobile marketing better, for everyone, we’re pleased … Continued

Apple Includes Updates to iAd in 7.1 Release

With the release of iOS 7.1 today, there is new functionality that will potentially enable app developers insight into which users engaged with an ad from Apple’s iAd publishing platform prior to installing the app. This new functionality is included in the API for iOS 7.1 but isn’t included in the API documentation nor their … Continued

The Mobile Advertising Ecosystem Beyond Facebook

The mobile advertising landscape is experiencing rapid change and growth. With the rise of smartphone use and technologies to better serve and track mobile ads, we’ve seen an explosion in the amount of money being spent on mobile advertising over the past few years and that trend is only expected to continue. Gartner Research estimates … Continued