Beyond the Install

I wanted to start off my first blog post with TUNE by saying thank you to all of the people who’ve helped me to grow, learn, and who’ve challenged me over the past 15 years in this wild and crazy industry, whether you call it digital or mobile or even online advertising. Like most folks … Continued

Phunware Advertising increases revenue by 50% using HasOffers

Launched in 2009 and headquartered in Austin, Texas, Phunware provides solutions for brands that want to succeed on mobile—everything from building apps to mobile strategies for engaging, managing, and monetizing users. The company offers business and product strategy, from conceptualization and research to UX design and technical architecture. Regardless of their stage of mobile development, … Continued

4 Reasons you should pay attention to India’s e-commerce growth

You’ve seen the news, read the tweets, and heard about companies like Amazon, Flipkart and Snapdeal investing billions of dollars into the Indian e-commerce market. With a population of over 1.2 billion people, it’s no wonder that online sites are clamoring to gain a presence in the country as mobile and Internet adoption are growing … Continued

India: The next big mobile region

Mobile First. That is what comes to mind when I think of India. India is on the brink of a massive mobile revolution. In fact, many consider this region to be the next big mobile growth region in the world. According to eMarketer, India is expected to become the world’s second biggest smartphone market in … Continued

Using Segmentation and Behavioral Targeting to Capture Mobile Users

For the past several years, experts have been predicting the domination of mobile Internet use. In 2014, their predictions came true as Internet traffic from mobile devices like smartphones and tablets finally overtook desktop traffic. (credit: TechCrunch) The statistics prove that mobile marketers are in the right place at the right time: 80 percent of Internet … Continued