Separating Reality from Misconception in Hyperlocal

Guest Contributor

In an evolving industry with rapid change, few predictions in mobile are sure things.

Hyperlocal advertising and marketing is one of those trends that will hit it big. The questions are more about when.

Still in its nascent stage, hyperlocal has the potential for businesses to engage with customers at the optimum time and place. But misconceptions exist, making it critical for businesses to become savvy before making a decision whether to proceed.

The catalysts behind the hyperlocal trend fall into two camps.

First is the continued maturation of technologies, namely those capable of delivering marketers the information they need to determine a consumer

Guest Contributor

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