Our industry might hate to admit it, but it’s true: There is a knowledge gap that exists between mobile marketing and affiliate marketing. And it’s been holding advertisers back for years.
We’re here to change that with a new resource designed to bridge the gap: The Ultimate Guide to Mobile Partner Marketing. In our newest e-book, TUNE VP of Sales Nate Ivie covers everything marketers need to know to expand their affiliate activities to the mobile ecosystem.
Why Focus on Mobile Partner Marketing?
While partner marketing has grown exponentially over the last five years, that success has rarely included mobile apps as a point of conversion.
In the affiliate marketing industry, the general understanding of mobile web tracking remains underrepresented. We see it all the time in conversations we have with prospective clients. It doesn’t matter whether they are just starting a partner marketing program or looking to migrate from their current solution. Most of the time, there is a disconnect between how they think about mobile and how they think about affiliate.
After over a decade at TUNE serving customers at brands, networks, and publishers across web and mobile, it’s become apparent that user acquisition managers and partner marketers must align their goals and strategies to succeed. To be able to do this, they must first understand what it is the other does. With that as the foundation, they can then learn the tools they each work with, and finally, figure out how fit it all together to maximize their return. This is how we’ll bridge the gap between mobile marketing and partner marketing.
What You’ll Learn in the Ultimate Guide
This one-of-a-kind e-book was designed to give user acquisition teams and partnership teams the knowledge they need to effectively expand affiliate marketing activities to the mobile ecosystem. Our goal in creating this guide is to empower these groups to do that in three specific ways:
- Equip partner marketers to understand completely how tracking and attribution work on both mobile app and mobile web
- Enable user acquisition managers to understand the possibilities partner marketing can provide
- Provide some common knowledge that both partner marketers and user acquisition managers can act on to work more closely together
No matter your field of expertise, this unique e-book is sure to be a valuable resource for information and insights on the industry and your colleagues. But don’t take our word for it: download The Ultimate Guide to Mobile Partner Marketing and see for yourself!
Ready to learn more? Head over to Part 2 of our blog series to discover the differences out why an MMP is not the same as a partner marketing platform.
As VP of Sales at TUNE, Nate’s team focuses on enterprise sales for TUNE, an industry leading platform that provides brands, agencies, and affiliate networks the infrastructure to track and manage their partner marketing activities. Prior to TUNE, Nate worked in sales and client services at Tippr, one of the early group buying platforms, and Efinancial, an online life insurance brokerage. Nate received his BA in Social Sciences from Washington State University.