Know Your Return on Ad Spend

Tired of being left in the dark when it comes to the actual cost of your campaigns? It’s time to shed some light on your data and get a complete view of your ad spend. Introducing Multiverse — the platform that gives you the power to know your return on ad spend (ROAS) across all digital channels, in one automated dashboard.

In-App Marketing

Multiverse gives marketers the data they need to make better decisions by allowing them to:

  • See ROAS by ad partner and cohort — in one platform
  • Reconcile ad partner reported installs versus TUNE attributed installs
  • Export unified ad spend data into internal BI systems
  • Leverage TUNE’s relationships and integration with over 100 partners to unify all ad campaign reporting, ensuring accurate and granular ROAS

What’s inside

Measure mobile app, mobile web, and desktop web

100+ Partner integrations

  • Integrated with more than 100 ad partners including Google Adwords, Twitter, myTarget, Applovin, Adcolony, Chartboost, and Vungle
  • Seamlessly connected to TUNE Marketing Console’s Attribution Analytics
  • Request new integrations easily with a click of a button
Measure mobile app, mobile web, and desktop web

Unified Partner Data

  • Unstructured data from partners normalized and decorated into a unified data set
  • Actionable data collected from partners hourly to provide immediate insights and accurate time zone adjustments
  • Ad spend is joined with attribution data on a one-to-one basis, providing the industry’s only truly unified data set
Measure mobile app, mobile web, and desktop web

Reporting & API

  • Powerful web reports to accurately analyze ad spend and ROAS
  • Robust API for exporting of standardized ad spend and attribution data
  • Multiple dimensions to group data, including ad partner, campaign, sub site/app, sub partner, and country


Why is ROAS so Important?

Multiverse is built to help marketers like you to fully understand return on ad spend for your paid marketing campaigns. It ingests data from your attribution provider as well as data from your ad partners directly, then unifies the data to provide ROAS reporting.