TUNE for Affiliate Marketing

Getting Started with an Affiliate Marketing Program

What Is Affiliate Marketing?

Affiliate marketing is a type of performance-based advertising where an individual earns a commission for sending new visitors and customers to a business. Brands, advertising networks, and digital publishers all use software like TUNE to measure the clicks and conversions that power affiliate marketing.

Affiliate Marketing Flow Chart

ECOSYSTEM

Who are the Main Players?

  • The User is the customer. They make online purchases, fill out your surveys, sign up for your services, etc. Sometimes referred to as visitors, traffic or the target audience.
  • The Advertiser is the seller or merchant. They’re looking for users and traffic specific to their products/services, which will result in leads or sales.
  • The Affiliate is also known as the publisher or partner. They have relevant websites or traffic sources for a target audience and generate revenue by promoting advertisers’ offers (products/services) and getting a cut or flat payout for generating a conversion.
  • The Affiliate Network is the middleman and acts as a broker for the advertiser. Affiliate networks recruit affiliates to promote products and/or services. The network specializes in finding and managing both advertisers and affiliates so advertisers are free to focus on their products/services and affiliates are free to focus on publishing and promoting offers.
  • Affiliate Tracking Software, also known as the performance marketing platform, partner marketing platform, affiliate marketing software, or affiliate program software, is the software that empowers businesses to measure and manage their performance-based partnerships directly through one unified dashboard.

Our Values

Our Values

MEASUREMENT

What Should Affiliate Marketing Programs Measure?

Here are a few things you’ll want to track, analyze, and optimize in your affiliate marketing program:

  • Clicks: A click interaction with an affiliate tracking link
  • Affiliate sales: Income generated by affiliates
  • Revenue: Total income generated for the brand from all sources
  • Cost per click: How much it costs to get a user to click on an affiliate promotion, paid as a flat amount
  • Cost per sale: The percentage of the total sale amount that an affiliate earns for driving the sale (good where multiple items may be added to a shopping cart)
  • Cost per lead: How much it costs to acquire a prospective customer, paid as a flat amount
  • Conversion rate: The percentage of how many clicks turn into completed actions (click to sale, click to registration, click to download, etc.)
  • Return on ad spend: How many sales result from the total money spent on advertising, which informs how much revenue is generated (or in some cases lost) per dollar spent
  • Top affiliates: An advertiser will want to know their top-performing partners and affiliates so they can allocate more advertising and resources to them
  • Affiliate referrals: Incentives for existing affiliates to recruit new affiliates to a program
  • Program diversity: How many different types of affiliates and audiences a program covers

Ready to Learn More about Affiliate Marketing?

Explore our white paper to learn more about best practices or read a case study on how a network used TUNE, an affiliate tracking software, to achieve double-digit growth.


WHITE PAPER

9 Best Practices for Affiliate Networks

There are plenty of factors that set great affiliate networks apart from the rest of the pack. Here are some simple things to keep in mind that can make working with your network a lot easier and more productive for publishers.


CASE STUDY

Reliable Affiliate Tracking for Growing Network

GetApp needed a reliable tracking platform and user-friendly interface for their affiliate network. Growing at solid rate, the GetApp Network has experienced double-digit growth each quarter since implementing TUNE.

Learn More

The TUNE Partner Marketing Platform is the industry’s most flexible SaaS solution for advertisers and networks interested in affiliate marketing.

Contact us to learn how TUNE empowers you to partner the way you want to.


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