What You Need to Know About Google Analytics 360

One month ago, Google Analytics announced the introduction of their Google Analytics 360 Suite. If you’re still not sure what this is and what it means to you, you’re in good company! So I’m going to break it down for you. This suite includes the addition of brand new products including Attribution 360, Audience Center … Continued

Signs You Should Switch to an Automated Ad Network

The market is shifting toward more automated ad networks, allowing companies to scale at a lower cost. Mobile marketers are ready for automation when they know their scale and efficiencies will be supported by their technology providers. Mobile networks have understood the benefits of automation and many have adjusted or are adjusting their businesses accordingly. … Continued

The Secret Weapon of Top Mobile Game Developers

PocketGamer recently released its list of “Top 50 Mobile Game Developers,” and we were proud to see a lot of familiar faces make the cut. In fact, half of the companies appearing on the list work with TUNE to master mobile marketing for their uber-successful games, including six of the top 10. There’s good reason … Continued

Introducing “We Hack!” Coding Challenge for Female Students

TUNE is planning to host a free coding event for female college-aged students in the Seattle area. “We Hack!” is designed to support the growth and development of women in certain areas of study within science, technology, engineering and math (STEM) fields who demonstrate a passion for technology and are likely to pursue a career in … Continued

The Best of Mobile Marketing in March: Our Top Articles

Last month, readers weighed in with an unprecedented number of comments about apps in gaming, apps in the election, and even apps in our new Mobile Minute video series. Below are the top five most popular mobile marketing articles in March, as chosen by our favorite marketers in the biz: our readers. Free Webinar: Pro … Continued

3 Key Takeaways from Machine Zone’s Gabe Leydon at Code/Media

Brand marketing, as we know it, will disappear. In its place will be a measurable form, one that focuses on performance-based actions. That was the argument Gabe Leydon, CEO of the game development company Machine Zero, put forth during an interview with Re/code’s senior editor, Peter Kafka. The talk was held at Code/Media 2016, an … Continued