3 Big Moments From Postback Day 1

Today marked the first day of Postback, the mobile event of the summer that brings together the best mobile marketers from around the world for two fun-filled days in Seattle. Postback is notoriously full of epic parties, mobile insights, and a few surprises along the way. This year’s conference lived up to its reputation from … Continued

5 Essential Articles for the App Marketing Expert

If your summer has been anything like ours, it’s gone by in a flash. But there have been some important updates in the world of mobile marketing that you won’t want to miss, even as you’re jetsetting to Postback or enjoying some extra sun. Dive into the most popular mobile marketing articles of June to ensure … Continued

#Postback16 Breakout Session Agenda

If a jam-packed mainstage agenda wasn’t enough, we have breakout sessions that will make your trip to #Postback16 well worth it! This year’s breakout sessions feature a little of everything — expert panels, workshops, and dynamic speakers you won’t want to miss. Check it out: All breakout sessions are held Thursday, July 21 with two … Continued

App Store Analytics: Faster and Easier to Use

We love making marketers’ lives better. A new and improved dashboard — the entry point to App Store Analytics — now offers much faster page load times (up to 8.5x faster) and easier navigation to your apps, especially if you’re tracking several of them. Log into your account now to see how easy it is to … Continued

Webinar: Navigating Location-Based Mobile Marketing

There’s no better time to be a mobile marketer, and our next webinar is going to show you exactly why. With more than 85 percent of smartphone users never more than three feet away from their mobile phones, you have access like never before into your customers’ schedules, whereabouts, and activities. You can deliver relevant … Continued

Use These Methods to Get Your Mobile Ads Seen

The mobile ad marketing battlefield is fierce. Your understanding of marketing has to go beyond a great marketing campaign — you have to get that campaign on different channels and in different forms. An ad for your (insert product or app) will look different on social versus in-app ad. You also have to decide what … Continued

The Mobile Marketing Tactic You’re Probably Overlooking

As a talented app marketer, you likely have a few tricks up your sleeve when it comes to mobile marketing campaigns. Maybe you’ve got a killer app store optimization strategy, or have attribution down pat. But if you haven’t incorporated proximity marketing into your campaigns — that is, marketing to consumers through their smartphones, based … Continued

What Marketers Need to Know About AI, Bots, Messaging, and the Future of Mobile

“We’re on a journey here,” says Forrester principal analyst Julie Ask. And what a strange, wonderful trip it is turning out to be. Marketers already dazed by the overnight emergence of almost 4,000 marketing technology companies and just starting to really take advantage of the mobile revolution are facing yet another disruption: AI, bots, and messaging … Continued