People Actually Do Want THIS KIND of Mobile Advertising

Everyone hates mobile advertising, right? Well, actually, not really. In fact, people seem to kind of want relevant, timely mobile advertising. We’ve seen that emerge from recent TUNE research in two different ways: what people will pay to remove ads, and what privacy settings people enable on their smartphones. See more in this week’s Mobile Minute: … Continued

Your Travel Guide to Seattle and Postback’16

The Mobile Marketing Event of The Summer Postback’16 will be two full days of mobile marketing insights. Hear from the biggest names from Forrester, AdExchanger EA, WIRED, The New York Times and more. We’re only selling 1,000 tickets this year so grab yours today. Buy Tickets Now! July 21–22 The Info You Need: Indulge your inner foodie — … Continued

CMOs on Mobile Data, Audiences, and Ads

This year we are bringing together groups of CMOs who are winning in the mobile economy for our global CMO Connect series. These selected CMOs are leading their organizations with clear vision and bold innovation and are ready to share their insights with other CMOs and marketers who are looking to stay ahead of the curve. In our latest CMO Connect conversation, … Continued

TUNE Tags Are Now Live in Google Tag Manager

Yesterday at Google I/O, Google announced the expansion of Firebase to become a unified mobile developer platform designed to make it easier than ever to build apps using Google’s products and services. One of those services is Google Tag Manager — a tag management system that allows you to quickly and easily update tags and code snippets … Continued

Should Performance Marketers Invest in Brazil?

With Afiliados Brasil happening this week, here’s insight into the performance marketing world there. Come visit the HasOffers team at Booth 40, or fill out a meeting request form. Brazil has long been Latin America’s key location for mobile marketers. Brazil is among the top five contenders for most connected countries in the world, and … Continued