Tap Into TUNE Expert Insights at These Upcoming Webinars

TUNE is not only your mission control for mobile, we’re your best source for expert insights, trend analysis and leading perspective on what’s happening in the mobile economy. You can always check our resource library for new reports or meet us at a hot event to stay in-the-know, but you definitely won’t want to miss … Continued

TUNE and Flipkart Partner for Mobile Marketing Success

It’s official: Flipkart has chosen TUNE® Marketing Console to unify measurement and optimizations of its paid, earned, and owned mobile marketing campaigns. As India’s leading e-tailer, Flipkart is definitely shaping the future of mobile commerce. Who is Flipkart? Flipkart is kind of a big deal. They transformed shopping for millions of Indian consumers, making them … Continued

Measure Facebook for Fresh User Insights

While TUNE is not an official Facebook Marketing Partner, TUNE can measure campaign performance on any ad partners’ inventory that supports deep linking technology, regardless of whether the ad partner is integrated with TUNE. You can now get insights into which users came from Facebook ad campaigns, as well as the engagement and lifetime value … Continued

Say ¡Hola! to TUNE at Mobile World Congress 2016 in Barcelona

The Premier Mobile Marketing Event If you’re a mobile marketer, chances are you’ve already booked your tickets to Barcelona for Mobile World Congress on February 22 – 25, 2016. Those of us at TUNE are so excited we’ve already started packing, but this time we’re packing more than our appetite for tapas — we’ve also … Continued

A Mobile Earthquake: Parse Announces Shut-down

Last week, the mobile community felt tremors from an unexpected earthquake. Parse, a mobile back-end as a service (MBaaS) company, announced that effective January 28, 2017, the service used by more than 60,000 developers and 500,000 apps would permanently shut down. Panic ensued. A sampling of comments in reaction to this news: “This literally just … Continued

SEO and ASO are Merging: Here’s How to Stay Relevant

Google’s enabling app discovery via mobile search. Apple’s indexing apps for valuable content and functionality. And Google is testing streaming apps like movies, enabling use without downloads. What’s happening? Clearly, we’re approaching an inflection point in the convergence of apps and web. And clearly, that’s going to have massive ramifications for app marketers, developers, and publishers. “At … Continued

App Developers and Advertisers: If You’re Not Using Deferred Deep Linking, You’re Not Keeping Up

Top app marketers are spending multiple millions per month to acquire new users. Even smaller companies are often shelling out $30,000 to $40,000 every month to feed their growth engines. Quality of traffic and revenue are top of mind for all app developers. The problem advertisers and app developers face: keeping the path to download … Continued

You Can Now Measure Google Search for Apps

If you’re paying attention, you read last week that Google is making it easier to find apps directly through Google Search. Consumers have been complaining forever that the search function in Google Play wasn’t strong enough, and marketers have had a hard time using Google Play as a resource for getting discovered. So it’s only … Continued

New Competitor Rankings Page in App Store Analytics

How Do You Stack Up Against the Competition? App Store Analytics now has a new Competitor Rankings page to help you size up your competition. This page provides you with a snapshot of how your app ranks against their competitor’s apps in Top Charts and on keywords they’re already tracking. Beyond a snapshot, competitor ranking … Continued