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Acquisition & Engagement Install or Reinstall? 42% of Mobile App Installs Are Actually Reinstalls (And In Some Categories, It’s 75%) John Koetsier May 30, 2018
Attribution Only 5% of ad networks are high fraud, but they own 20% of mobile ad clicks John Koetsier May 18, 2017
Attribution 57% of marketers: Top priorities are cross-channel measurement and attribution John Koetsier April 10, 2017
Attribution Product update: Apple Search Ads attribution and more Guest Contributor September 19, 2016
