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Attribution

How to Become a Track Star: Your Guide to Tracking For Performance Marketing Campaigns

Capture Every Conversion, Part 3: JavaScript SDK Tracking for Affiliate Marketing Campaigns

Becky Doles December 21, 2020

Attribution

How to Become a Track Star: Your Guide to Tracking For Performance Marketing Campaigns

Capture Every Conversion, Part 2: Server Postback Tracking for Affiliate Marketing Campaigns

Becky Doles November 11, 2020

Attribution

How to Become a Track Star: Your Guide to Tracking For Performance Marketing Campaigns

Capture Every Conversion, Part 1: Pixel Tracking for Affiliate Marketing Campaigns

Becky Doles October 21, 2020

Attribution

First-party vs third-party cookies -- what they are and why you should drop them

First-Party vs Third-Party Tracking Cookies: What They Are and Why You Should Drop Them

Becky Doles September 10, 2020

Attribution

Promo code track influencer campaigns without click

Promo Codes: Tracking Influencer Campaigns Without the Click

Becky Doles March 4, 2020

Attribution

Stack of chocolate cookies representing cookie tracking changes coming to Google Chrome 80.

Reminder: Google Chrome 80 Is Restricting Cookie Tracking in February 2020

Dan Koch December 23, 2019

Attribution

man on mobile phone

Unlock Mobile and Address Your Partner Marketing FOMO

Phil Gousman October 8, 2019

Attribution

With a new course charted, our hero heads to a Mobile Planet where cookies and SDKs live in harmony.

Mobile Planet #3: Better Landings for Partnerships

Brian Marcus September 24, 2019

Attribution

ITP 2.2: The Future of Tracking on Browsers

Alex Dent September 18, 2019

Attribution

Scale Across Networks with Easy, Flexible, and Future-proof Tracking

Brian Marcus September 5, 2019

Attribution

A marketer celebrates after connecting ads to outcomes.

Postback 2018 Session Preview: Ads to Outcomes

John Tintle June 26, 2018

Acquisition & Engagement

Install or Reinstall? 42% of Mobile App Installs Are Actually Reinstalls (And In Some Categories, It’s 75%)

John Koetsier May 30, 2018

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