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Attribution

Incrementality 101: An Introduction for Partner Marketers

Incrementality 101: An Introduction for Partner Marketers

Matt Miltenberger April 20, 2022

Attribution

Email engagement and privacy changes coming to Apple Mail in iOS 15

Email Engagement and Privacy Changes Coming to Mail in iOS 15

Cale Mooth September 14, 2021

Attribution

Google Analytics is not affiliate tracking software

Google Analytics IS NOT Affiliate Tracking Software

Becky Doles June 21, 2021

Attribution

How to Become a Track Star: Your Guide to Tracking For Performance Marketing Campaigns

Capture Every Conversion, Part 3: JavaScript SDK Tracking for Affiliate Marketing Campaigns

Becky Doles December 21, 2020

Attribution

How to Become a Track Star: Your Guide to Tracking For Performance Marketing Campaigns

Capture Every Conversion, Part 2: Server Postback Tracking for Affiliate Marketing Campaigns

Becky Doles November 11, 2020

Attribution

How to Become a Track Star: Your Guide to Tracking For Performance Marketing Campaigns

Capture Every Conversion, Part 1: Pixel Tracking for Affiliate Marketing Campaigns

Becky Doles October 21, 2020

Advertising

First-party vs third-party cookies -- what they are and why you should drop them

First-Party vs Third-Party Tracking Cookies: What’s the Difference?

Becky Doles September 10, 2020

Attribution

Promo code track influencer campaigns without click

Promo Codes: Tracking Influencer Campaigns Without the Click

Becky Doles March 4, 2020

Attribution

Stack of chocolate cookies representing cookie tracking changes coming to Google Chrome 80.

Reminder: Google Chrome 80 Is Restricting Cookie Tracking in February 2020

Becky Doles December 23, 2019

Attribution

man on mobile phone

Unlock Mobile and Address Your Partner Marketing FOMO

Becky Doles October 8, 2019

Attribution

With a new course charted, our hero heads to a Mobile Planet where cookies and SDKs live in harmony.

Mobile Planet #3: Better Landings for Partnerships

Becky Doles September 24, 2019

Attribution

ITP 2.2: The Future of Tracking on Browsers

Becky Doles September 18, 2019

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