Attribution Only 5% of ad networks are high fraud, but they own 20% of mobile ad clicks John Koetsier May 18, 2017
Attribution 57% of marketers: Top priorities are cross-channel measurement and attribution John Koetsier April 10, 2017
Attribution Product update: Apple Search Ads attribution and more Guest Contributor September 19, 2016
Attribution You can now determine return on ad spend across all channels Kimberly Morrison July 26, 2016
Acquisition & Engagement Tracking Suggested Keywords in App Store Analytics Gets Easier Guest Contributor June 7, 2016
Acquisition & Engagement Improved Mobile Web Attribution Brings Consistency to Web and App Guest Contributor May 12, 2016
