Expert guides, research, and best practices to make
your mobile marketing more awesome
Proven approaches to boosting conversions on paid marketing and magnifying the impact of marketing spend on owned media. We cover everything you need to run your own experiments and find the combinations of paid and organic that work best for your business.Start learning
This is how MovieStarPlanet ApS used TUNE Marketing Console to successfully break into mobile acquisition.Start learning
How Zoosk stopped fraudulent traffic and boosted organic installs by 20%Start learning
We call companies that succeed at mobile, MobileBest. Companies that are tops in mobile are 1.9X more likely to be financially successful. Here's why.Start learning
Collect nine pearls of wisdom to refine your mobile strategy for 2017.Start learning
Engage app users you worked hard to get. Inside are steps to perfect your push notification recipe.Start learning
We asked four mobile gaming experts to share their insight and advice on the complexities of standing out in the marketplace. Here's what they had to say.Start learning
We asked 10 world-class industry experts for their opinions on the state of marketing and advertising, and where it’s going in 2017.Start learning
Mobile commerce is growing 200% faster than traditional e-commerce. Discover which mobile marketing KPIs retailers should be tracking in this tip sheet.Start learning
Dodge these 10 common mobile marketing mistakes with this eBook outlining common pitfalls and resources to overcome them.Start learning
Discover what ad strategies are up for grabs, and which ones are a good fit for you.Start learning
Campaign techniques and actionable steps that will hook your users and keep 'em coming back for more.Start learning
If you aren’t taking advantage of deep linking, you’re missing out on something major. Learn why—and how.Start learning
A comprehensive look at the essential data you need to make savvier campaign decisions.Start learning
Discover how apps are becoming as accessible as web browsing, while mobile web is becoming and experiential as apps. The Drum shares how to get ahead of the trend.Start learning
Over the next three years, mobile gaming revenue in India is set to double to $1.1 billion USD. Discover what the latest research says about India’s mobile gaming market.Start learning
Find out their differences and similarities with regard to mobile advertising.Start learning
The latest research reveals that paid app installs boost organic installs by at least 1.5 times - sometimes by even 17 times depending on your app’s category. Uncover the relationship between your paid and organic app marketing efforts in this report.Start learning
Mobile advertising is complex and fast-changing. What happens when you throw a massive shopping holiday into the mix?Start learning
Ever wonder if (and how and why) paid installs really increase organic installs? Yeah, so did we.Start learning
We recently conducted a study designed to identify user preferences and behaviors in the app store.Start learning
How to successfully identify and improve top, mid, and bottom funnel KPIs in mCommerce applicationsStart learning
Widespread reports that the average American adult downloads zero apps per month are wrong. Find out what data from more than 74 million devices actually reveals.Start learning
Learn the demographics, implications, and research behind the low price consumers are willing to pay to block ads.Start learning
Discover the seven most important elements users are paying attention to in app stores, where you should direct your efforts for the greatest conversation opportunities, and which app store elements are most important by gender, age, and platform.Start learning
Great ratings are essential for being a top-ranked Google or iOS app, as 80 percent of all top apps have ratings of either four or five stars. But there’s also a distinct tie between the number of ratings you have, and how highly you rank in the app store. Find out how it all relates in this report.Start learning
Most apps make a critical error: not including video previews on their app store listing. In this report, we uncover why apps with videos get higher ratings, and why smartphone owners value video previews above most other elements in app listings.Start learning
The latest research reveals that top publishers who have large online and social footprints see 100 to 1,000 times the app install volumes of top publishers who lack the same level of brand recognition. Download this report to find out how brand impacts app install volume.Start learning
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