Resource Library

Expert guides, research, and best practices to make
your mobile marketing more awesome

Guides
Guide

Acquisition and Engagement Tips from Mobile Gaming Ninjas

We asked four mobile gaming experts to share their insight and advice on the complexities of standing out in the marketplace. Here's what they had to say.

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Guides
Guide

Shopping the Best Mobile Marketing KPIs: The Most Important Metrics for Retail Apps

Mobile commerce is growing 200% faster than traditional e-commerce. Discover which mobile marketing KPIs retailers should be tracking in this tip sheet.

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Guides
Guide

Mobile marketing cookbook: Whip up the best push notification strategy

Engage app users you worked hard to get. Inside are steps to perfect your push notification recipe.

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Guides
Guide

Discovered: The most treasured mobile marketing trends for 2017

Collect nine pearls of wisdom to refine your mobile strategy for 2017.

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Guides
Guide

Marketing's New Frontier: The Convergence of Mobile Web and App

Discover how apps are becoming as accessible as web browsing, while mobile web is becoming and experiential as apps. The Drum shares how to get ahead of the trend.

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Guides
Guide

The Complete Guide to Enterprise App Marketing

Over 100 pages detailing the whole app marketing process, from acquiring new users to improving engagement.

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Guides
Guide

The Ultimate Guide to Keyword Research

Five easy-to-master steps to improve your app store optimization and increase organic downloads.

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Guides
Guide

Deconstructing the Mobile Marketing Funnel

Learn the stages of the mobile marketing funnel, tactics to employ at each turn, and success stories from top apps.

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Guides
Guide

Five Ways to Drive Down User Acquisition Costs

Smart strategies you can use to lower costs without sacrificing your mobile marketing campaigns.

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best-practice
Best Practices

Game Over to Game On Conquering Mobile Marketing Mistakes

Dodge these 10 common mobile marketing mistakes with this eBook outlining common pitfalls and resources to overcome them.

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best-practice
Best Practices

Three Major Types of Mobile Analytics

A clear overview of the different classes of mobile analytics—and why each is so important.

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best-practice
Best Practices

Broaden Your Advertising Channels To Increase Mobile App Users

Discover what ad strategies are up for grabs, and which ones are a good fit for you.

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best-practice
Best Practices

The New Standard In Mobile Attribution

Mobile measurement methods designed to keep you on top of your competition (aka The Basics).

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best-practice
Best Practices

Using Re-Engagement To Keep Your Users Coming Back

Campaign techniques and actionable steps that will hook your users and keep 'em coming back for more.

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best-practice
Best Practices

Deep Linking: A Fundamental Change In The Mobile App Ecosystem

If you aren’t taking advantage of deep linking, you’re missing out on something major. Learn why—and how.

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best-practice
Best Practices

Three Basic Reports Every Mobile Marketer Needs To Master

A comprehensive look at the essential data you need to make savvier campaign decisions.

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research
Research

India and Mobile Gaming: Poised for Massive Growth

Over the next three years, mobile gaming revenue in India is set to double to $1.1 billion USD. Discover what the latest research says about India’s mobile gaming market.

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research
Research

On the Rise: Mobile Ad Blocking 2016

Ad blocking apps for mobile phones are growing in popularity. Find out what mobile marketers need to know to stay ahead of this trend.

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research
Research

Mobile Analytics Vendors You Should Know

Forrester Research offers an overview of the technology vendor landscape across a broad variety of mobile analytics solutions.

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research
Research

USA vs. Europe on Mobile Advertising, Privacy, and Ad Blocking

Find out their differences and similarities with regard to mobile advertising.

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research
Research

How Paid App Installs Impact Organic Downloads

The latest research reveals that paid app installs boost organic installs by at least 1.5 times - sometimes by even 17 times depending on your app’s category. Uncover the relationship between your paid and organic app marketing efforts in this report.

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research
Research

What 700M Mobile Ads Tell Us About Black Friday and Cyber Monday

Mobile advertising is complex and fast-changing. What happens when you throw a massive shopping holiday into the mix?

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research
Research

Understanding The Relationship Between Paid and Organic Installs

Ever wonder if (and how and why) paid installs really increase organic installs? Yeah, so did we.

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research
Research

The App Store Factors Your Users Really Care About

We recently conducted a study designed to identify user preferences and behaviors in the app store.

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research
Research

In-App Marketing: Identifying and Improving KPIs in mCommerce Apps

How to successfully identify and improve top, mid, and bottom funnel KPIs in mCommerce applications

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research
Research

Limit Ad Tracking: Ads, Tracking, and Privacy

Learn what 1.3 billion app installs say about smartphones and ad tracking.

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research
Research

How to Win App Store and Google Play Search

In this report, we reveal what it takes to be among the top apps in search.

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research
Research

Why Smartphone Owners Install Apps

People download apps for a variety of reasons, but understanding the single most popular driver of app downloads will not only help developers create better apps, but it will help you as the marketer better advertise them.

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research
Research

How Many Apps Americans Actually Download Per Month

Widespread reports that the average American adult downloads zero apps per month are wrong. Find out what data from more than 74 million devices actually reveals.

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research
Research

Mobile Ad Blocking: Consumers Won't Pay Even $1 per Year to Skip Ads

Learn the demographics, implications, and research behind the low price consumers are willing to pay to block ads.

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research
Research

How People Make Download Decisions on Google Play and the App Store

Discover the seven most important elements users are paying attention to in app stores, where you should direct your efforts for the greatest conversation opportunities, and which app store elements are most important by gender, age, and platform.

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research
Research

How App Ratings and Reviews Impact Rank on Google Play and the App Store

Great ratings are essential for being a top-ranked Google or iOS app, as 80 percent of all top apps have ratings of either four or five stars. But there’s also a distinct tie between the number of ratings you have, and how highly you rank in the app store. Find out how it all relates in this report.

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research
Research

Why App Videos Are Critical for Getting More Installs

Most apps make a critical error: not including video previews on their app store listing. In this report, we uncover why apps with videos get higher ratings, and why smartphone owners value video previews above most other elements in app listings.

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research
Research

How Brand Impacts App Install Volume

The latest research reveals that top publishers who have large online and social footprints see 100 to 1,000 times the app install volumes of top publishers who lack the same level of brand recognition. Download this report to find out how brand impacts app install volume.

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webinar
Webinar

Influencer marketing: How marketers and ad networks can succeed

Learn how to approach and thrive in this new market, from determining metrics to negotiating contracts with influencers.

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webinar
Webinar

Metrics that Matter: Mastering Mobile Marketing KPIs

Everything you need to know about mobile marketing KPIs, including how to decide on the right ones based on your goals, app, and business.

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webinar
Webinar

Deconstructing the Mobile Marketing Funnel

Understand the three primary stages of the mobile marketing funnel, tactics to employ at each turn, and success stories from top brands.

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webinar
Webinar

Finding and Engaging High-Value App Users

Learn how to attract and engage more valuable app users to increase your app's success.

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webinar
Webinar

Navigating Location-Based Mobile Marketing

Learn how to leverage location-based technology to better target and understand your customers.

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webinar
Webinar

Game On: Pro Tips and Winning Strategies for Conquering Gaming App Marketing

Mobile gaming is sky-rocketing by millions of players each year, with more than 180 million gamers in 2016. Join TUNE and expert speakers for an on-demand webinar about the secret sauce of mobile gaming mastery, straight from the pros.

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webinar
Webinar

Immobilized: Is Mobile Ad Blocking the End of Mobile Marketing?

Learn from a panel of thought leaders what’s driving the trend, how it will impact your marketing campaigns, and advertising as a whole.

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case-study
Case Study

Conquering Apple App Store Rankings

How SaferVPN skyrocketed to the top of the Apple App Store using TUNE's App Store Analytics data.

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case-study
Case Study

Pinpoint Ad Fraud with TUNE Marketing Intelligence

Find out how mobile game developer Next Games saved thousands by leveraging traffic quality insights in TUNE Marketing Intelligence.

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case-study
Case Study

A+ App Store Optimization and Acquisition

How Schoold Became #1 with Attribution Analytics and App Store Analytics.

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case-study
Case Study

Out of This World App Store Optimization

How App Store Analytics automated keyword research, competitor intel, and localization strategy for Appromoters.

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