Resource Library
Expert guides, research, and best practices to make
your mobile marketing more awesome
White Paper
Discovered: The Most Treasured Mobile Marketing Trends for 2017
Collect nine pearls of wisdom to refine your mobile strategy for 2017.
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White Paper
Mobile Marketing Cookbook: Whip up the Best Push Notification Strategy
Engage app users you worked hard to get. Inside are steps to perfect your push notification recipe.
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Webinar
Master Mobile App Engagement: Best Practices Across the App Lifecycle
Nearly a quarter of apps get used only once. With apps representing a chunk of the $215 billion in mobile ad spend expected by 2021, now is the time to master app marketing.
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Webinar
Influencer Marketing: How Marketers and Ad Networks Can Succeed
Learn how to approach and thrive in this new market, from determining metrics to negotiating contracts with influencers
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White Paper
Acquisition and Engagement Tips from Mobile Gaming Ninjas
We asked four mobile gaming experts to share their insight and advice on the complexities of standing out in the marketplace. Here's what they had to say.
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White Paper
MobileBest 2017: 4 Burning Issues in Marketing Technology
We asked 10 world-class industry experts for their opinions on the state of marketing and advertising, and where it’s going in 2017.
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White Paper
The Complete Guide to Enterprise App Marketing
Over 100 pages detailing the whole app marketing process, from acquiring new users to improving engagement.
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White Paper
Deconstructing the Mobile Marketing Funnel
Learn the stages of the mobile marketing funnel, tactics to employ at each turn, and success stories from top apps.
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Webinar
Metrics that Matter: Mastering Mobile Marketing KPIs
Everything you need to know about mobile marketing KPIs, including how to decide on the right ones based on your goals, app, and business.
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White Paper
Shopping the Best Mobile Marketing KPIs: The Most Important Metrics for Retail Apps
Mobile commerce is growing 200% faster than traditional e-commerce. Discover which mobile marketing KPIs retailers should be tracking in this tip sheet.
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White Paper
Game Over to Game On Conquering Mobile Marketing Mistakes
Dodge these 10 common mobile marketing mistakes with this eBook outlining common pitfalls and resources to overcome them.
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White Paper
Three Major Types of Mobile Analytics
A clear overview of the different classes of mobile analytics—and why each is so important.
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White Paper
Broaden Your Advertising Channels To Increase Mobile App Users
Discover what ad strategies are up for grabs, and which ones are a good fit for you.
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White Paper
The New Standard In Mobile Attribution
Mobile measurement methods designed to keep you on top of your competition (aka The Basics).
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White Paper
Using Re-Engagement To Keep Your Users Coming Back
Campaign techniques and actionable steps that will hook your users and keep 'em coming back for more.
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White Paper
Deep Linking: A Fundamental Change In The Mobile App Ecosystem
If you aren’t taking advantage of deep linking, you’re missing out on something major. Learn why—and how.
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White Paper
Three Basic Reports Every Mobile Marketer Needs To Master
A comprehensive look at the essential data you need to make savvier campaign decisions.
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White Paper
Marketing’s New Frontier: The Convergence of Mobile Web and App
Discover how apps are becoming as accessible as web browsing, while mobile web is becoming and experiential as apps. The Drum shares how to get ahead of the trend.
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White Paper
The Ultimate Guide to Keyword Research
Five easy-to-master steps to improve your app store optimization and increase organic downloads.
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White Paper
Five Ways to Drive Down User Acquisition Costs
Smart strategies you can use to lower costs without sacrificing your mobile marketing campaigns.
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Case Study
Conquering Apple App Store Rankings
How SaferVPN skyrocketed to the top of the Apple App Store using TUNE's App Store Analytics data.
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Case Study
Pinpoint Ad Fraud with TUNE Marketing Intelligence
Find out how mobile game developer Next Games saved thousands by leveraging traffic quality insights in TUNE Marketing Intelligence.
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Case Study
A+ App Store Optimization and Acquisition
How Schoold Became #1 with Attribution Analytics and App Store Analytics.
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Case Study
Out of This World App Store Optimization
How App Store Analytics automated keyword research, competitor intel, and localization strategy for Appromoters.
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Research
India and Mobile Gaming: Poised for Massive Growth
Over the next three years, mobile gaming revenue in India is set to double to $1.1 billion USD. Discover what the latest research says about India’s mobile gaming market.
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Research
On the Rise: Mobile Ad Blocking 2016
Ad blocking apps for mobile phones are growing in popularity. Find out what mobile marketers need to know to stay ahead of this trend.
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Research
USA vs. Europe on Mobile Advertising, Privacy, and Ad Blocking
Find out their differences and similarities with regard to mobile advertising.
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Research
How Paid App Installs Impact Organic Downloads
The latest research reveals that paid app installs boost organic installs by at least 1.5 times - sometimes by even 17 times depending on your app’s category. Uncover the relationship between your paid and organic app marketing efforts in this report.
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Research
What 700M Mobile Ads Tell Us About Black Friday and Cyber Monday
Mobile advertising is complex and fast-changing. What happens when you throw a massive shopping holiday into the mix?
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Research
Understanding The Relationship Between Paid and Organic Installs
Ever wonder if (and how and why) paid installs really increase organic installs? Yeah, so did we.
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Research
The App Store Factors Your Users Really Care About
We recently conducted a study designed to identify user preferences and behaviors in the app store.
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Research
In-App Marketing: Identifying and Improving KPIs in mCommerce Apps
How to successfully identify and improve top, mid, and bottom funnel KPIs in mCommerce applications
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Research
Limit Ad Tracking: Ads, Tracking, and Privacy
Learn what 1.3 billion app installs say about smartphones and ad tracking.
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Research
How to Win App Store and Google Play Search
In this report, we reveal what it takes to be among the top apps in search.
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Research
Why Smartphone Owners Install Apps
People download apps for a variety of reasons, but understanding the single most popular driver of app downloads will not only help developers create better apps, but it will help you as the marketer better advertise them.
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Research
How Many Apps Americans Actually Download Per Month
Widespread reports that the average American adult downloads zero apps per month are wrong. Find out what data from more than 74 million devices actually reveals.
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Research
Mobile Ad Blocking: Consumers Won’t Pay Even $1 per Year to Skip Ads
Learn the demographics, implications, and research behind the low price consumers are willing to pay to block ads.
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Research
How People Make Download Decisions on Google Play and the App Store
Discover the seven most important elements users are paying attention to in app stores, where you should direct your efforts for the greatest conversation opportunities, and which app store elements are most important by gender, age, and platform.
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Research
How App Ratings and Reviews Impact Rank on Google Play and the App Store
Great ratings are essential for being a top-ranked Google or iOS app, as 80 percent of all top apps have ratings of either four or five stars. But there’s also a distinct tie between the number of ratings you have, and how highly you rank in the app store. Find out how it all relates in this report.
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Research
Why App Videos Are Critical for Getting More Installs
Most apps make a critical error: not including video previews on their app store listing. In this report, we uncover why apps with videos get higher ratings, and why smartphone owners value video previews above most other elements in app listings.
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Research
How Brand Impacts App Install Volume
The latest research reveals that top publishers who have large online and social footprints see 100 to 1,000 times the app install volumes of top publishers who lack the same level of brand recognition. Download this report to find out how brand impacts app install volume.
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Webinar
Deconstructing the Mobile Marketing Funnel
Understand the three primary stages of the mobile marketing funnel, tactics to employ at each turn, and success stories from top brands.
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Webinar
Finding and Engaging High-Value App Users
Learn how to attract and engage more valuable app users to increase your app's success.
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Webinar
Navigating Location-Based Mobile Marketing
Learn how to leverage location-based technology to better target and understand your customers.
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Webinar
Game On: Pro Tips and Winning Strategies for Conquering Gaming App Marketing
Mobile gaming is sky-rocketing by millions of players each year, with more than 180 million gamers in 2016. Join TUNE and expert speakers for an on-demand webinar about the secret sauce of mobile gaming mastery, straight from the pros.
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Webinar
Immobilized: Is Mobile Ad Blocking the End of Mobile Marketing?
Learn from a panel of thought leaders what’s driving the trend, how it will impact your marketing campaigns, and advertising as a whole.
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Just getting started? Been a customer for years? Working with TUNE clients? We have a training session for you.
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