Resource Library

Performance marketing guides, research, and best practices

E-books

The TUNE Guide to Performance Marketing Automation

E-books

Don’t Panic: The Advertiser’s Guide to Online Tracking in a Post-ITP 2.0 World

E-books

An Introduction: Performance Marketing For Your Business

E-books

Pixels vs. Postbacks: Which Tracking Method to Use

E-books

How to Know if a Performance Marketing Solution is Right for Your Company

E-books

Getting Started with a New Affiliate Program

E-books

The 7 Deadly Sins of Mobile Performance Marketing

E-books

The 8 Habits of Highly Successful Ad Networks

E-books

9 Best Practices for Affiliate Networks

E-books

10 Things Every Performance Marketer Should Know

Industry Research

How Redirect Speeds Affect Your Mobile App Install Campaigns

E-books

Buy vs. DIY: Considerations for Scaling Your Ad Network

E-books

The TUNE Guide to TUNE Links: Cross-Channel Measurement & Routing

E-books

The TUNE Guide to Links: Deep Links, Tracking Links, Mobile App Links

Webinar | RECORDED

Forrester + TUNE | Why Mobile Measurement is Key to Enterprise Marketing Success

E-books

Taps, Clicks, Bricks: Omnichannel Customer Engagement Is the New Brand Superpower

Webinar | RECORDED

The TL;DR on GDPR: How Marketers Are Preparing

Industry Research

Performance Evolution: Putting the Brand Budget to Work

Industry Research

Forrester Study: Master Mobile Measurement to Transform Customer Relationships

Webinar | RECORDED

Acceleration Partners + TUNE | Performance Evolution: Putting the Brand Budget to Work

E-books

The Elements of Paid & Organic Marketing

Industry Research

Unicorn Dinosaurs: How Mobile is Fueling Fortune 1000 Success

Webinar | Recorded

Influencer Marketing: How Marketers and Ad Networks Can Succeed

E-books

The Ultimate Guide to Keyword Research

Industry Research

USA vs. Europe on Mobile Advertising, Privacy, and Ad Blocking

Industry Research

Mobile Ad Blocking: Consumers Won’t Pay Even $1 per Year to Skip Ads

Live and on-demand training

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