5 Things You Need to Know About Mobile Ad Blocking

The mobile marketing industry is buzzing with what mobile ad blockers could mean for advertising and publishing alike. Much of the conversation implies the end of advertising as we know it — but could ad blockers actually mean better advertising for everyone? That was the sentiment of Tom Goodwin, SVP of Strategy and Innovation at … Continued

Connecting the Mobile Marketing Puzzle Pieces: Product & Marketing

Mobile marketing is tough. In fact, mobile is probably the fastest-moving and most competitive market ever, which is precisely why you don’t want to add challenges to an already-difficult problem. But mobile marketing has a serious and significant problem: team integration. “The pieces aren’t joined up right now,” VentureBeat journalist, analyst, and director of marketing technology … Continued

5 Ways to Detect and Prevent Mobile Fraud

Mobile ad fraud represents one of the most daring challenges for mobile marketers today. According to White Ops, ad fraud cost digital advertisers well over $8.6 billion in 2015. Another study, which AppLift conducted together with leading fraud detection solution Forensiq at the end of last year, indicated that 34% of mobile programmatic traffic is at … Continued

TUNE Global Insights: Recap from Milan Event

  Italy is known for many things — and after TUNE’s event in Milan earlier this month, it should be known for its mobile opportunity. Mobile ad spend will surpass $100 billion annually this year, and it’s time the performance and affiliate marketing industry shone some light on Italy. Why? Well, it’s ranked fifth for … Continued

Free Webinar: Deconstructing the Mobile Marketing Funnel

If you’re a traditional marketer gone mobile, or a mobile marketer interested in learning more about the tactics you should be employing at each phase of your marketing funnel, you won’t want to miss our next webinar: “Deconstructing the Mobile Marketing Funnel.” Register for the Live Webinar Register today to find out the important differences … Continued

How GrubHub Uses a Fun Feedback Loop to Re-engage Mobile Users

How do you keep mobile users in your app? And how do you re-engage them every day, or every week? Popular food delivery startup GrubHub has figured out this core marketing challenge with something the company calls its “mobile feedback loop.” We asked GrubHub CMO Barbara Coppola how it works. Marketers know that it’s critical for brands to have … Continued

Track App Installs Through Twitter Ads [VIDEO]

Did you know you can use HasOffers by TUNE to track your ads on Twitter? #saywhat Whether you’re running an ad directly or having a celebrity/influencer tweeting on your behalf, this video will show you how to set up your HasOffers Twitter campaigns #likeaboss. In less than 3 minutes, learn how to run Twitter campaigns from HasOffers … Continued

Have You Heard About the New Mobile Event Series in Seattle?

TUNE has been on a mission to make mobile marketing better for everyone. You’re probably thinking, how does a 350-person startup headquartered in Seattle even begin to do such a thing? Well to start, we’ve built some pretty cool marketing technology for both the supply and demand side. HasOffers gives thousands of businesses around the … Continued