Announcing Postback Keynote Speaker Ray Kurzweil

Postback registration is now open and we have our first big secret to reveal. We are excited to have one of the world’s leading inventor, thinker, and futurist Ray Kurzweil hit the stage as our first keynote speaker for Postback. Ray, in an onstage interview with TUNE’s CEO Peter Hamilton, will share his latest thoughts on where we … Continued

They Just Aren’t That into You(r App)

There aren’t many things in mobile app development that are more intimidating than watching your hard-earned users leave your app. It’s like a first date that went bad. You tried so hard to make a good first impression. You waited for the exact match. And here you are, sitting all alone asking yourself what went … Continued

The Facebook Messenger Platform is Growing

Remember Draw Something? At its peak back in 2012, Draw Something had over 20 million downloads just in its first five weeks on the app store. Now it’s back … sort of. On January 10th, 2016 Zynga released a new app for Facebook’s Messenger app, Draw Something. To play the game, you still need to download a separate app, … Continued

Affiliate Summit West 2016: It’s a Wrap!

Every January, several thousand people head to Las Vegas to attend Affiliate Summit West #ASW16 and kick off their year in performance marketing with a bang. TUNE was well represented with a crew of a dozen representatives from our HasOffers sales, marketing, and product departments. While networking with existing and future clients is always the … Continued

Attribution Modeling: How Top App Marketers Save 30-40% on Paid Installs

Top app marketers spend multiple millions per month on acquiring new users. Even smaller companies are often shelling out $30,000 to $40,000 every month to feed their growth engines. There’s only one problem: many don’t know exactly what they’re paying for. “The mobile ecosystem is largely dependent on the last click model,” TUNE business intelligence manager Ameer Hashish … Continued

The 2016 Privacy Papers for Policymakers

As we enter into the new year, privacy remains at the top of our minds at TUNE. In addition to our continued focus on privacy education and compliance, we are keen on some of the innovative academic research being done around privacy and data. For the past two years, we have been particularly excited about … Continued

HasOffers Conference Tips: Sales Team Edition

Come meet with the TUNE team at Meet Market table #125 or booth #8001/9001. What do you do to get pumped up for an action-packed conference weekend? Do you run up the stairs Rocky style? Is it a quiet and strategic reflection akin to Russell Wilson’s pre-game prep? Or is it a whirlwind of last-minute … Continued