As we kick things off into the new year of 2022, I want to bring attention to an important publisher type in partner marketing platforms: affiliate networks. FlexOffers is a tier 1 network serving in a dual capacity of agency and affiliate with an extensive roster of advertisers, agencies, and publishers under their broad umbrella. They have a wide reach across many verticals, but maintain a particular focus on e-commerce, fintech, and affiliate program management. Read on to learn more about them in their own words!
Q: Can you give us a high-level overview of FlexOffers?
A: FlexOffers is an affiliate network that works with over 12,000 advertisers and 65+ networks and agencies. We are a network of networks that serves as a one-stop-shop for those who value convenience. Those who want all their affiliate links, payments, technology, and support services from one team need not go anywhere else. By partnering with FlexOffers, advertisers get more incremental value by hosting their in-house program on our platform or supplementing their existing program through the Publisher Marketplace. Publishers that join FlexOffers drive more revenue through custom account management services, and platform API solutions. They also benefit from consolidated solutions that deliver all their affiliate links, payments, technology, and support services from one team.
Q: What are the top ways you promote brands?
A: We pair Advertisers with the best Publishers in the affiliate marketing space to deliver bespoke campaign solutions that unify multiple channels under one roof. Advertisers that are featured at FlexOffers receive premium advertising through our Publisher site. Seasonal promotions are highly visible to all FlexOffers’ publishers and our blog contains featured promotions and today’s most relevant offers.
Q: What is the total reach of your audience?
A: 75,000 Publishers.
Q: Which verticals perform the best with FlexOffers?
A: Retail (shoes, gifts, beauty, electronics, apparel), Health & Wellness, Travel, Financial, Streaming, and Crypto.
Q: Can you tell us about a successful campaign you’ve run in the last six months?
A: We work with multiple publisher partners and have seen great success with content, programmatic display, and fintech-related affiliates over the last six months. FlexOffers has seen amazing growth with large brick and mortar advertisers, brands, and unique offers.
Q: What’s something unique about FlexOffers?
A: We are a one-roof solution that offers full management to our partners. We are an agency/affiliate network. This makes us extremely unique.
Q: Any industry trends or insights to share with brands?
A: FlexOffers believes the future is bright for our industry. Publishers will continue to evolve and look to the affiliate space as a stronger source of revenue. Affiliate will work closer with other channels and begin to blur party lines. Consumer privacy will continue to play a large role on how the affiliate space grows and matures. Affiliate budgets will open if value and transparency is in place.
TUNE customers who would like to work with FlexOffers can request an introduction through the TUNE platform. Not a TUNE customer? Email us at [email protected].
Tie Davidson is a seasoned veteran in the Affiliate Marketing space. As the Partnerships Manager at TUNE, he is committed to sharing his industry knowledge and expertise with brands, agencies, and media partners, while providing education and support for their program recruitment efforts. Tie currently resides in NYC, and spends his spare time as a local food influencer and life coach.