The subject of this month’s spotlight will sound familiar to many readers out there, thanks to a long history of million dollar giveaways and prize-based games. Publishers Clearing House, or PCH, has been in the sweepstakes business since 1953. Today, the company operates a network of web- and app-based properties that provide direct-to-consumer marketing opportunities for brands and advertising agencies. Let’s dive in.
Q: Can you give us a high-level overview of Publishers Clearing House?
A: Publishers Clearing House is an entertainment destination! We are a community of highly engaged members who thoroughly enjoy our free-to-play, chance-to-win games, along with various offers we promote from our valued partners.
Q: What are the top ways your company promotes brands?
A: Our tried-and-true channels function through our email/exits program as well as our desktop/mobile web display placements.
Q: What is the total reach of your audience?
A: On a monthly basis, we have the chance to reach around 20 million unique users!
Q: Which verticals perform the best with Publishers Clearing House?
A: We have a few main verticals we promote and therefore have success with. These are: Insurance/Finance, Health/Wellness, Gaming, and DTC/Entertainment.
Q: Can you tell us something unique about your company?
A: We’re actually a $1 billion per year retailer! We sell our owned products on site and actually allow a “bill me later” model to our consumers — one of the last companies out there still doing this!
Q: What should we expect to see from Publishers Clearing House in the future?
A: Big things are coming here at PCH! We have made it our mission to dream up and therefore start building various new advertising products for our partners that are going to be a real powerhouse in driving leads, downloads, sales, etc.!
TUNE customers who would like to work with Publishers Clearing House can visit Connect in the TUNE platform and request an introduction. Questions? Email [email protected] for more information.
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Lyndsey Fish is the Director of Partnerships at TUNE. Before joining TUNE, Lyndsey worked for a leading partner marketing agency, overseeing a diverse portfolio of clients. Her career has focused on growing affiliate partnerships, utilizing data to make strategic decisions for consumer brands, and driving incremental growth.