Data and Privacy

Your guide to industry frameworks, laws, and TUNE’s own practices

Our pledge to you: With TUNE products, your data always belongs to you. We do not leverage your data for unauthorized purposes, take a cut of your ad spend or revenue, or share your data without permission.

TUNE honors global privacy laws and requirements

We maintain high standards in safeguarding the data of our clients and their end users

TUNE defines privacy as the end user’s rights to receive notice, give consent, and opt-out of the collection, use, and sharing of data that is about or can identify that end user.

Notice to End Users
TUNE provides end users notice through our privacy policies for HasOffers, TMC, and visitors to Each privacy policy is unique to the service/site in question, but also reflects our data pledge and the fact that use of our platform(s) is entirely dictated by the client. They also incorporate our Privacy Shield statement, which describes how TUNE processes both commercial and internal data.

End User Opt Out (also referred to as Consumer Control, Choice or Access)
In accordance with the DAA standard, we offer an end user opt out for those features in the TMC that facilitate ad targeting. Visit for enhanced notice of how the TMC honors the DAA opt out rules.

TUNE Security is committed to the protection of our systems and your data, and we are proud to incorporate SOC 2 as criteria for measurement of TUNE products and services. By achieving SOC 2 Type II accreditation, TUNE is following through on its commitment to developing the marketing industry’s most trustworthy and transparent solution. SOC reports help companies maintain a proactive approach to managing risks, meet customer requests or contractual obligations, and build confidence and trust with our clients and end users. Please contact and to learn more about TUNE’s security policies and practices.

TUNE complies with regulatory requirements, as well as other industry best practice frameworks for enforcement. Some highlights:

  • EU US Privacy Shield
    As of September 26, 2016, TUNE’s US-EU data transfer practices are certified under the EU-US Privacy Shield Framework. See TUNE’s Privacy Shield Statement. You can also find a description of TUNE’s Privacy Shield certification on the Privacy Shield site. We work with TRUSTe for end user dispute resolution of all complaints stemming from TUNE’s transfer of commercial data under Privacy Shield. If the end user is unable to reach a resolution with the TUNE client or TUNE, they can file a complaint directly with TRUSTe.
  • ePrivacy (TMC)
    Attribution Analytics (AA) in the TMC has been certified under German and EU privacy law under the ePrivacy standard.  Visit ePrivacy’s site to confirm and learn more.
  • DAA Compliance (TMC)
    In the TMC, we comply with the opt-out requirements of the DAA’s standard for targeted advertising.  Visit to learn more.
  • GDPR Compliance
    In advance of the EU General Data Protection Regulation deadline, TUNE either already meets or is implementing product updates to more efficiently meet our obligations as a data processor. Visit TUNE’s GDPR page to learn more.