Mobile marketing is on the rise and quickly becoming the norm. For those of you who are still unsure whether or not to invest in mobile for your 2015 performance marketing strategy, we’ve highlighted the key trends that showcase just how big of an impact mobile is making.
Questions? We’d love to chat with you more about mobile performance marketing! Shoot us an email at [email protected].
Author
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she handled content strategy and marketing communications at several tech startups in the Bay Area. Becky received her bachelor's degree in English from Wake Forest University. After a decade in San Francisco and Seattle, she has returned home to Charleston, SC, where you can find her strolling through Hampton Park with her pup and enjoying the simple things in life.
Mobile is only going to get bigger and more efficient in delivering content to targeted users. Exciting times!
As this info-graphic clearly shows, mobile continues to be a dominant force in the industry. In 2015 Mobile Search will OVERTAKE Desktop Search, which I think is amazing. I bet those search patterns are also completely different, since the users of those devices have different intent when using them during a search. I.E. Mobile searches for product reviews, vs. desktop searches for best product price. Publishers and Advertisers need to understand the nuances between these audiences when they are managing their performance marketing campaigns.
Mobile is the future as the world is going on mobile and everyone wants the world at their fingertips!
Mobile search conversion rates are insanely high. There is so much actionable intent from users when they search on their mobile device, it’s going to be hard for other channels to overtake mobile SEM conversion rates.
I think you are right on the money Josh