For affiliates in content publishing space, finding the right methods of monetization can be a challenge. At Affiliate Management Days in Fort Lauderdale, Peter Hamilton moderated a panel on affiliate automation tools. The panel was well rounded with representatives from the various aspects of automation. Large affiliate networks were represented by Scott Allan of LinkShare. Oliver Roup of VigLink and Ashish Pandey of PopShops provided the affiliate tools perspective. And content publisher Shauna Miller of Penny Chic represented the content creators. While each of the panelists had some outstanding insights, I thought Shauna Miller’s approach to using the data provided through automation to be rather novel. After the panel was over, I got a chance to chat with Miller about how she uses affiliate data from VigLink to monetize beyond the affiliate payout.
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.