MAU 2023 is taking place this week! So if you’re an advertiser looking for new affiliates, here are my top seven tools and tips for finding the right partners to kick things off for summer 2023.
Favorite Affiliate Marketing Tools for Finding Publishers
1). TUNE’s Partner Ecosystem
We’ve been a reliable bridge between advertisers and publishers since our early beginning as HasOffers. Our proprietary Connect partner marketplace makes it easy for both sides to engage in direct conversations with the click of a button.
2). Publisher Discovery
Publisher Discovery is a reliable, cost-effective third-party resource with unlimited publisher reach and automation tools to bolster affiliate recruitment and diversify traffic channels.
3). Agency Services
Time is money, especially if you’re building your affiliate program from scratch. Agencies offer management and partner recruitment under the same umbrella, and help advertisers take the guesswork out of matching their programs with the best publishers.
4). Performance Networks
Proprietary affiliate networks and sub-affiliate networks allow both sides to locate and communicate within a single environment. Data is also easily shared between all parties through dashboard login, customized reports, and campaign management tools.
5). Industry Shows
Nothing beats old-fashioned, in-person networking opportunities at conferences such as Affiliate Summit East and Affiliate Summit West, Affiliate World, FinCon, PI Live, and MAU. Of course, there are others to be considered, and all are worth attending.
6). Social Networks
LinkedIn, Facebook, Instagram, TikTok, and other social platforms have really evolved over the past few years, particularly with the popularity of influencers and brand ambassadors. Built-in messaging features can also assist with direct outreach communication and responses from both sides.
7). Word of Mouth
People do business with people they like, know, and trust. The affiliate industry is small enough for word to get around, particularly if business is bad. A good name and reputation go a long way, and you’re always known by the last company you worked for or the last deal you negotiated. In short: use your personal network, and be careful not to burn any bridges.
Tools of the Trade
All of the above resources can help advertisers and publishers create mutually-beneficial partnerships. Try any one of them singularly, or take a more strategic approach of mixing them up for optimal results.
What other tools would you recommend for finding publishers? Leave a comment and let me know!
If you’d like to learn more about affiliate marketing tools or the TUNE platform, we’d love to help you out — you can chat with us here.
Speaking of finding partners …
Our Partner Groups Cheat Sheet is a quick reference guide to five types of popular affiliates and how to work with them. This info sheet includes advice about working with each group, including what kind of campaigns to run, effective commission models, and driving factors that make programs stand out from the crowd.
Download the Partner Groups Cheat Sheet here.
Tie Davidson is a seasoned veteran in the Affiliate Marketing space. As the Partnerships Manager at TUNE, he is committed to sharing his industry knowledge and expertise with brands, agencies, and media partners, while providing education and support for their program recruitment efforts. Tie currently resides in NYC, and spends his spare time as a local food influencer and life coach.