Another Affiliate Summit in the books, and our HasOffers Team came back with tons of industry insights. What might those be, you may ask? Here is a quick recap of what we learned at #ASW19:
1. Learning the Lingo: “Partnerships” Is the New “Affiliate Program”
Throughout countless meetings at the conference, our team picked up on this phrase that people commonly used to refer to their affiliates/publishers/sources: partner(ship).
“A partnership suggests a symbiotic relationship in which both parties have a vested interest in. It implies that advertisers and publishers can only coexist through a healthy marriage of complementary business goals.” – Derrick, Credit Sesame
It’s not to say that the word affiliate has made its exit entirely, but keeping your tracking platform fresh is just as important as keeping up with the lingo associated.
2. Influencer Marketing Is Evolving, and Quickly
While advertisers love working with well-known talent, it’s not clear what true measurement traditional influencer marketing can provide. Typically, an influencer will receive an upfront payment to post to their blog, social account, et cetera, and then it’s a “see what sticks” experiment from there. But what about the smaller brand advocates, or micro-influencers, who want a piece of the pie?
We’re seeing more and more advertisers expanding their coverage to include these micro-influencers, and moreover, switching to a Cost-Per-Action model where their partners now have to earn their commission based on measurement.
“It’s important to know the ROI of our marketing dollars, and HasOffers definitely allows for us to both manage and measure the success of our efforts.” – Leonard, BioTrust Nutrition
From there, these partners are then rewarded for proven campaign success.
3. TUNE Has the Best Customers!
Getting to meet with those who have been power users of HasOffers for years was a true pleasure (as always). It’s great to hear that our product is able to solve for even the most unique use case, and because of our platform, customers can do more, with less, worry free.
“We love HasOffers — we’ve been with you guys forever and I love that your product team is taking our feedback and making things happen!” – Charles, Commission Depot
It was really collaborating with our clients on the spot, and the entire conference erupted with excitement for what TUNE has in store for 2019. And of course, it’s always fun to talk shop over a few rounds of Topgolf.
4. We Have the Solution You’re Looking For
Whether you’ve been in the affiliate marketing space for decades or are just getting started, HasOffers can help make your day-to-day more efficient. Our tracking software becomes more robust by the day, and we would love to demonstrate how it can help you achieve all of your business goals. Have questions? Please feel free to reach out to us to schedule a demo, or sign up for a free trial today!
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.