Acquisition & Engagement

An Introduction to Organic App Marketing and App Store Optimization

Becky Doles

This weekend I had the opportunity to speak to a Mobile Marketing class at University of Washington’s Certificate in Mobile Business Strategy. It was an hour and ten minutes or so of good content and great questions.

The content all focused around introducing the audience to organic app marketing and app store optimization. It included an overview of the topic, high level strategy, and a nitty-gritty example of exactly how to optimize your presence in the app store.

Below are the slides for everyone’s enjoyment.

If you have any questions or comments about any of the material, leave a comment and I’ll address any or all of it.

Ian Sefferman: Ian is CEO of MobileDevHQ. He loves F1, college sports, Detroit, and his dog, Darwin.

Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.

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