If you are willing to invest in a personalized mobile UX for your app, you have an opportunity to make a lot more money from your mobile app.
The Zappos app offers a personalized mobile UX by notifying you when an unavailable product you’re interested in is back in stock. Major League Baseball (MLB) lets you personalize in-app sports content based on your favorite teams. And the Gilt app searches for products to match clothing you already own by comparing colors with photos you upload.
The personalized mobile UX trend is here, and that means both good news and bad news.
The bad news is that if you’re not already delivering a custom user experience, you’re falling behind in mobile. The good news is that if you’re willing to invest in creating a personalized mobile UX, you have an opportunity to make a lot more money from your mobile app.
Show Me the Money… With a Personalized Mobile UX
Mobile commerce numbers will continue to rise in the near term because consumers are using their mobile devices to shop more than ever before. For the first time this summer, comScore reported that consumers are spending more time with online retail brands on mobile devices than they are on desktops and laptops.
However, as mcommerce becomes commonplace, it also requires more effort to stand out in the crowd. In order to earn a bigger share of consumers’ mobile dollars, your app needs to be able to target the individual needs of different shoppers.
Consider what the Food Marketing Institute (FMI) found in its study on Digital Grocery Commerce. According to FMI’s research, the functions that grocery shoppers want most in their apps are exclusive discounts, the ability to track loyalty points and incentive programs, and proactive identification of coupons and sales offers. In other words, they want a personalized experience.
The research on grocery apps is just one data point, but it is a logical indication of what consumers want in mobile shopping. A personalized mobile UX is the key to greater consumer loyalty and ultimately higher mobile revenues.
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.