In the world of performance marketing, showing the return on ad dollars spent and reliable attribution are among the biggest challenges. Companies like Innervate use HasOffers to solve these issues, and build on top of the platform to enhance their product further. We asked Adam Lieb, CEO of Innervate, to tell us how he uses HasOffers. He has spent 18 years building communities, products, and services in the gaming industry. Innervate’s mission is to help game developers build, understand, and engage their fan base in order to foster success for their games and bring joy to their gamers.
Tell us about yourself and Innervate.
Adam: Personally, I’ve been been building products and services in and around games for nearly 20 years. I started my first gaming website when I was 11, built a multimillion-dollar gaming network in my teens, and founded Duxter in my early 20s. For the last few years I’ve been focused on building Innervate. We build a suite of tools to help game developers grow their games and build their communities.
First off, congrats on the launch of Gamesight, a marketing platform that allows game companies to promote their titles to social influencers. What types of customers is this product created for?
Adam: Gamesight is built for games and gaming brands trying to authentically engage gamers. The product is primarily tailored to marketers, community managers, social media managers, and PR managers.
When developing the Gamesight product, what differentiates your offering from others in the influencer marketing space?
Adam: We built Gamesight to be the fastest and easiest platform on the internet. I think we do a pretty good job of living up to that promise. The most consistent feedback we heard from brands and games, as we built out the product, was how complicated and messy influencer marketing can be. We do everything we can to take all that “mess” on ourselves and make it dead simple for our customers.
With quite a few sharp engineers at Innervate, why did you decide to build on top of a platform like HasOffers instead of starting from scratch?
Adam: It all comes down to attribution! One of the biggest challenges with influencer marketing is showing ROI and attribution. That is why we decided to partner with HasOffers by TUNE; to ensure that every campaign we run is fully trackable.
What kind of capabilities did you build on top of HasOffers and what was the building process like?
Adam: The single biggest issue early Gamesight customers had was install-level attribution with Steam games (a digital distribution platform for games). By working closely with HasOffers, and a few amazing customers, we built full Steam attribution. We are now able to provide Gamesight customers with install attribution for Steam games, as well as all the analytics bells and whistles HasOffers has to offer.
I also see you are using our Firehose functionality to receive real-time data. How does this additional data service help your team?
Adam: Firehose is mission critical for our ability to provide Steam attribution. We are collecting and matching A LOT of data and Firehose always keeps up. We use Firehose for our Track product (which is built into the influencer product as well). We use it to do our own custom attribution events (necessary for Steam games).
What are some of the evolving trends in the gaming influencer space that we should keep a close eye on?
Adam: We are definitely seeing a trend toward longer-term engagements rather than “one-and-done” deals. I think both influencers and brands have wanted this for a while but nobody really knew how to make it happen. Overall, I think this is a really encouraging trend as it is leading to more sustainable and less folks getting burned.
Thanks again for your insight. If any our our followers are interested in learning more about Innervate and Gamesight, what is the best way to get in touch?
Adam: I’m fairly easy to find on the internet (not sure if that is a good thing). Twitter is usually best for me personally: @adamslieb. You can check out Gamesight directly on our website. Like just about every other tech company out there, you can chat with us through our little Intercom chat bubble in the bottom corner of the site. We monitor that thing like crazy, so it is a legitimately good way to get in touch with us.
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Connor is a Sales Executive for TUNE who received his BA in Marketing and International Business from Washington State University. He focuses his time and energy with our lead-generation clients and enjoys rolling up his sleeves to solve complicated technical configurements. Outside of work he is an avid snowboarder, surfer and sailing enthusiast.