Advertising Archives | Page 2 of 21 | TUNE

A media buyer answers emails on her mobile phone as she plans her marketing goals for the day.

The Job of the Media Buyer Is Always Evolving

Becky Doles May 17, 2018

A computer in a dark room overshadows the looming threat of digital advertising fraud

The Year (So Far) in Ad Fraud

Becky Doles May 8, 2018

A woman browses a native advertisement on her phone

Will GDPR Make 2018 a Banner Year for Native Advertising?

Becky Doles May 1, 2018

A woman looks at her phone in preparation for GDPR's affect on programmatic advertising.

Here to Stay or Gone in May? How GDPR Will Affect Programmatic Advertising

Becky Doles April 23, 2018

The Evolution of Apple Search Ads to Basic & Advanced

Apple Search Ads: Which Tier Is Right for You?

Becky Doles April 6, 2018

App install trends in 2018

2018 App Install Trends: Are You Recouping Your CPI?

Becky Doles February 21, 2018

2018 affiliate marketing trends

Getting Started With a New Affiliate Program

Sydney Falk February 13, 2018

OTT, or over the top, includes content providers like Hulu and Netflix.

Why OTT Belongs in Your 2018 Marketing Mix

Becky Doles January 30, 2018

Ad Network Buy or DIY: What 66 Performance Marketers With 1.3B Annual Clicks Told Us

John Koetsier January 5, 2018

Customer journeys in mobilebest world image

How to allocate mobile web vs mobile app install marketing budgets

John Koetsier November 16, 2017

Business person typing on computer TUNE

Top 10 performing direct publishers

Jennifer Wong November 16, 2017

Top 10 Advertising Partners in Japan

Jennifer Wong November 10, 2017

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