Attribution The Beginning of Multi-Touch Attribution in Mobile Advertising is Here! Becky Doles January 1, 2014
Mobile Ecosystem Three Things Mobile Game Developers Can Learn From Candy Crush Becky Doles December 27, 2013
Mobile Ecosystem 9 Reasons Free Apps Aren’t Such A Crazy Idea After All Becky Doles December 26, 2013
Acquisition & Engagement The Secret Feature of iOS Spotlight Search For App Marketers Becky Doles December 18, 2013
Mobile Ecosystem The Specifics of Freemium Games – Or Looking For Moby Dick In The Wrong Ocean Becky Doles December 18, 2013
Acquisition & Engagement Widespread Ranking Changes Across the iTunes App Store Becky Doles December 13, 2013
Mobile Ecosystem Beyond User Acquisition: How Twitter Drives User Retention With Deeplinking Becky Doles December 11, 2013
Acquisition & Engagement App Marketing Conversations: KitKat App Indexing Becky Doles December 4, 2013
Mobile Ecosystem Forget The Mall — This Holiday Season, It’s All About Mobile Becky Doles December 2, 2013
Leadership Perspectives How Mobile Marketers Can Avoid Losing Customers During The Holiday Season Becky Doles November 20, 2013
