According to the Comscore VCE benchmark 2015 report, 54%-63% of ads still don’t reach their intended audience.
Not being able to reach your intended audience with the right message, in the right geolocation is a potential pain point for all the stakeholders in the digital advertising ecosystem. For advertisers, not reaching your target market can significantly impact your ROI. For agencies, not meeting your client’s expectations can lose recurring business. For publishers, not having quality inventory can make investments less attractive for media buyers.
Put your target market on the map!
HasOffers’ new city targeting feature allows enterprise networks to create offers that are specific to cities that their clients want to target. Clients no longer have to worry about spending money on campaigns where they currently don’t provide service, or deal with traffic from users with undetermined locations. With the new HasOffers city targeting capability, enterprise networks are able to incorporate countries, regions, and cities into a single workflow. This helps ensure consumers receive the most relevant message, based on their location.
- Enterprise networks can now target offers specific to a city, as well as incorporate other countries, regions, and cities in a single workflow.
- Enterprise networks can now ensure consumers are getting the most relevant message based on their location.
Watch the video above to learn more about this new feature and read about how city targeting works in our HasOffers technical documentation.
Justin is a product marketer for TUNE. Prior to TUNE, Justin spent most his time keeping the world talking by owning product marketing for different Microsoft and AOL communication platforms (Skype, Outlook, AOL email, Alto, and Kanvas). A semi-true Washingtonian (born and lived in Pasadena for a hot second), he loves escaping the concrete jungle and exploring nature. You can often find him trying to stay warm on a mountain peak or fighting to stay above water on a lake.