This month’s partner spotlight shines on a longtime TUNE customer and media partner, Aanicca Ventures. Based in Toronto, Aanicca is the parent company to AdCommunal, and has many years of online marketing experience working closely with various advertisers, CPA networks, and publishers. Let’s hear what they have to share with us below.
Q: Can you give us a high-level overview of Aanicca Ventures?
A: As a network with an outside-the-box “agency” mentality, Aanicca Ventures works with our clients to create custom and unique acquisition strategies for each campaign they run, using our innovative ad solutions!
Q: What are the top ways you promote brands?
A: Under the Aanicca umbrella there are several different pieces that make up our supply network. These include AdsFluence (influencer marketing), Life in Stride (content creation), One World to Give (exclusive properties), and AdCommunal, which is our main ad network component.
Q: What is the total reach of your audience?
A: Creating unique strategies for each campaign allows the Aanicca team to select reach based on our clients’ campaign goals and KPIs. The team has access to channels with billions of daily active users; however, we tend to segment campaign spends based on the client’s needs to optimize for success.
Q: Which verticals perform the best with Aanicca Ventures?
A: Aanicca partners with some of the largest DTC brands in North America; however, we have found the most success in partnering with brands that are focused on mobile acquisition, rewarded acquisition, and clients that are looking to target a Gen pop audience.
Q: Can you tell us about a successful campaign you’ve run in the last six months?
A: Working with Aanicca means having access to high-volume acquisition effort with a focus on driving down-funnel engagement. One of our top clients in the financial services industry was able to reach over a million consumers just last month, and acquire thousands of new, registered users to their app while only paying on a performance basis.
Q: What’s something unique about Aanicca Ventures?
A: Although Aanicca presents several different offerings similar to what brands would normally pay an agency a retainer for, Aanicca only charges on a performance basis and therefore, offers our unique campaign strategies at no additional charge, other than the agreed-upon fixed CPA price.
Q: Any trends or insights to share with brands?
A: As competition to acquire new users continues to heat up, it’s more important than ever to ensure all brands have a solid mix of acquisition channels. While brands may be seeing lots of success on traditional UA channels, adding an unconventional partner like Aanicca to their marketing mix will help reach new audiences. Brands can take advantage of innovative acquisition channels their competitors may not have access to, in a cost-effective, well-packaged solution.
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Tie Davidson is a 16-year veteran in the Affiliate Marketing space, and is the new Partnerships Manager for TUNE, Inc. Before joining TUNE, Tie worked for several widely recognized affiliate networks and mobile platforms where he specialized in building scalable long-term partnerships . Tie currently resides in Brooklyn, NY and spends his spare time as a local food influencer and blogger.