In this month’s spotlight, we’re taking a closer look at performance marketing network (and CAKE customer) Affiliati. Although Affiliati labels itself as a network, the company has its own email and SMS data, as well as multiple lead generation portals in verticals including finance, nutrition, mass tort, and entertainment.
Q: Can you give us a high-level overview of Affiliati?
A: The Affiliati Network is a global leader in performance marketing, providing services to a diverse base of advertisers.
Q: What are the top ways that your company promotes brands?
A: We primarily specialize in large volume display-based traffic (social, native, push, listicle, etc.). We also have an ever-growing base of email affiliates looking for quality, highly branded offers. With our data partnerships in many demographic breakdowns, we can provide distribution to nearly any identified group.
Q: What is the total reach of your audience?
A: We can generate millions of dollars in traffic with the right offer/traffic fit. We regularly reach this level with high-quality advertisers and brands.
Q: Which verticals perform the best with Affiliati?
A: Affiliati has taken a vertical agnostic approach since our inception. This allows us to drive significant volume in nearly any vertical. We evaluate all opportunities for fit, making sure there is mutual upside in the partnership.
Q: Can you tell us something unique about your company?
A: The knowledge and skill of our team, both individually and collectively, is what truly sets us apart in the industry. We pride ourselves on being students of our craft, and having the expertise required to help our clients maximize their goals through creative thinking, industry and market insights, and a truly customer-centric approach to doing business. The average tenure of our staff is measured in years and not months, and you can be confident that you are working with the most experienced team in the business.
Q: Is there anything else that we can expect from Affiliati in the future?
A: At Affiliati, we have always focused on innovation as well as thinking outside the box when it comes to offering new and unique revenue opportunities to our publishers and advertisers. Our work in the clinical trials vertical and the legal leadgen vertical are examples of this. We are currently working on bringing some new and exciting opportunities to the leadgen landscape, as well as data monetization, which will be a game changer for our partners. We will continue to strive to meet the expectation that Affiliati will never be “just another network!”
If you’re a TUNE customer and would like to work with Affiliati, visit Connect in your platform and request an introduction or email [email protected] for more information.
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Lyndsey Fish is the Director of Partnerships at TUNE. Before joining TUNE, Lyndsey worked for a leading partner marketing agency, overseeing a diverse portfolio of clients. Her career has focused on growing affiliate partnerships, utilizing data to make strategic decisions for consumer brands, and driving incremental growth.