Cactus Media is a performance-based advertising company focused on customer acquisition and pay-for-performance campaigns. They aim to drive maximum revenue and profits to affiliates, while also increasing their clients’ online brand presence and yielding high returns on investment. We’re happy to present them in the September Partner Spotlight!
Q: Can you give us a high-level overview of Cactus Media?
A: Cactus Media has been in business since 1999, and over the years we have developed some deep roots in the digital marketing space. We work closely with brands helping drive incremental traffic through our marketing partners. We help brands create seasonal promotions that resonate well with our audience.
Cactus Media works with thousands of different influencers, bloggers, display, email, and loyalty partners offering a wide variety of solutions across many verticals. Cactus Media’s proprietary ad-tracking technology allows a seamless ad integration free of charge, while affiliates have the necessary tools for running a campaign. With no setup fees involved for brands and no signup fees for affiliates, Cactus has well positioned all stakeholders to maximize sales and services as well as maximize ad revenue earnings.
Q: What are some of the top ways your company promotes brands?
A: Cactus Media works with influencers and bloggers that generate traffic through internal on-site placements, internal newsletters, and across all social platforms. Additionally, we work with display, email, and loyalty partners. We offer a wide variety of exposure through our marketing partners that can be run across multiple channels.
As we all know, not all affiliates are equal in terms of quality and volume. Having a seasoned team at Cactus Media allows for robust knowledge and expertise through affiliate media curation that aligns with our clients’ brands by reaching their targeted audience through myriad promotional methods.
Q: What is the total reach of Cactus Media’s audience?
A: Through our marketing partners, we collectively have access to tens of millions of U.S. consumers. Our reach runs wide and deep through our influencers and bloggers. Cactus’s reach expands to 40+ countries focused on 25 major verticals with the help of 20,000+ affiliate partners to reach our brands’ core audience. Our established global network has had a profound impact on our clients’ marketing initiatives in attaining user acquisition and expanding their global presence.
Q: Which verticals perform the best with Cactus Media?
A: We don’t focus on any specific vertical. That said, we’ve found the most success in the health/beauty and subscription/membership verticals. When brands offer exclusive promotional discounts or coupons, our marketing partners really gravitate towards that.
Q: Can you tell us about a successful campaign you’ve run in the last six months?
We ran an exclusive campaign with a diaper continuity program offering 40% off to consumers. The offer was well received and we exceeded the client’s expectations. We worked with our mommy bloggers and influencers and generated a buzz around the promotion leading to great success.
Q: What’s something unique about Cactus Media?
A: Cactus Media has been in business almost a quarter of a century. That’s a testament to our focus, resilience, and dedication to our brands and marketing partners. Over the years, we have seen many changes in the industry and we have been able to adapt while providing value add to our clients. We look forward to continued success in the years to come.
Q: What industry trends or insights would you like to share with brands?
A: As the industry continues to adapt to an ever-changing landscape we see many opportunities ahead. Social media and content creators continue to be the forefront of digital marketing. Cactus Media offers the exposure necessary for brands, and we are ready to tackle your next marketing opportunity.
Tie Davidson is a seasoned veteran in the Affiliate Marketing space. As the Partnerships Manager at TUNE, he is committed to sharing his industry knowledge and expertise with brands, agencies, and media partners, while providing education and support for their program recruitment efforts. Tie currently resides in NYC, and spends his spare time as a local food influencer and life coach.