It’s no secret that influencer marketing is a booming industry; its expected revenue projection has increased to more than $4 billion dollars in 2022. As brands continue to invest in talented content creators and smaller influencers with high engagement rates among their audiences, more partnership opportunities and channels are being created in the influencer space. We thought it would be a good idea to check in with one of our most preferred influencer partners in TUNE Connect, Find Your Influence. Take it away, guys!
Q: Can you give us a high-level overview of Find Your Influence?
A: Find Your Influence is an all-in-one influencer marketing solution powered by proprietary technology. The FYI platform allows brands to identify influencers, launch campaigns, track performance, and report results. You can also engage our Managed Services team of veteran marketers to execute your campaign with guaranteed results.
Q: What are the top ways you promote brands?
A: Brands rely on FYI and our platform to harness the power of influencer marketing to achieve campaign success. From engaging creators at the top of the funnel with macro-influencer talent to designing micro-influencer programs that we optimize for conversions in combination with paid media, FYI is a results-focused partner.
Q: What is the total reach of your audience?
A: Our platform provides access to over 13 million content creators across every major social media platform.
Q: Which verticals perform the best with Find Your Influence?
A: Due to the sheer size of our community and experience, FYI provides the ability to engage influencers that can meet brand goals. With that, our clients range from the more traditional e-commerce/CPG products to verticals less specifically supported by influencer marketing, such as finance/insurance and B2B programs.
Q: Can you tell us about a successful campaign you’ve run in the last six months?
A: E-Commerce Food Delivery Service:
- 485 Conversions Driven
- Average shopping cart conversion rate for the campaign was 8% higher than the brand’s average shopping cart conversion rate.
- Throughout the course of this campaign, a total of 823 conversions were received through influencer paid amplification content placements.
- This resulted in a return on ad spend (ROAS) of over 425%.
Flower Delivery Service:
- Throughout the course of this campaign, a total of 782 conversions were received through influencer paid amplification content placements.
- This resulted in a return on ad spend (ROAS) of over 259%.
Q: What’s something unique about Find Your Influence?
A: Find Your Influence offers the most complete end-to-end solution in the influencer marketing space. Our proprietary platform streamlines influencer marketing, gives us the ability to work with our clients to work on activations of any size, in one place, in a consistent manner that can achieve any goal.
Q: Any trends or insights to share with brands?
Launched in 2013, FYI has been successfully working with brands activating influencer campaigns across every social media platform.
Customers who would like to work with Find Your Influence can request an introduction directly in Connect, TUNE’s partner ecosystem. Questions? Email us at [email protected].
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Tie Davidson is a 16-year veteran in the Affiliate Marketing space, and is the new Partnerships Manager for TUNE, Inc. Before joining TUNE, Tie worked for several widely recognized affiliate networks and mobile platforms where he specialized in building scalable long-term partnerships . Tie currently resides in Brooklyn, NY and spends his spare time as a local food influencer and blogger.