Industry

Connect Partner Spotlight: Rokt

Tie Davidson

TUNE Connect Partner Spotlight - Rokt

For the month of August, TUNE is pleased to shine the partner spotlight on Rokt, one of our most accomplished e-commerce publishers in the Connect Marketplace.

Rokt is the global leader in e-commerce technology, helping companies seize the full potential of every transaction moment to grow revenue and acquire new customers at scale. Live Nation, Groupon, Staples, Lands’ End, Fanatics, UrbanStems, GoDaddy, Vistaprint, and HelloFresh are among the more than 2,500 leading global businesses and advertisers that are using Rokt’s solutions to drive more value through every transaction by offering highly relevant messages to their customers at the moment they are most likely to convert.

Founded in Australia, Rokt now operates in 19 countries across North America, Europe and the Asia-Pacific region with the largest office now in New York City. Continue reading below to learn more about the company in their own words.

Q: Can you give us a high-level overview of Rokt? 

A: Rokt is the global leader in e-commerce technology, helping companies seize the full potential of every transaction moment to grow revenue and acquire new customers at scale. Whether you want to grow revenue on your site, acquire new customers at scale, or deepen relationships with existing ones, Rokt has a solution for you.

Q: What are the top ways you promote brands?  

A: Our product, Rokt Ads, is an exclusive advertising channel, powering brands to capture the full attention of prospects directly on the confirmation pages of premium e-commerce sites. It allows brands the unique opportunity to be in front of customers in the buying mindset via our closed, premium marketplace.

Q: What is the total reach of Rokt’s audience?  

A: More than 2,500 leading global businesses and advertisers are using Rokt’s solutions to drive more value through every transaction by offering highly relevant messages to their customers at the moment they are most likely to convert. Our award-winning machine learning algorithm has been across over 5 billion transactions to date, getting smarter with every transaction.

Q: Which verticals perform the best with your company? 

A: Rokt serves thousands of brands in retail, travel, hospitality, entertainment, financial services, food and beverage, subscription services, and more.

Q: Can you tell us about a successful campaign you’ve run in the last six months? 

A: We recently helped Marcus Theatres deliver $240,000 additional revenue per 1 million transactions. Marcus Theatres had previously used Google AdSense to drive ancillary revenue. After finding traditional advertising to be a low-performing solution that diluted the brand, they halted site monetization efforts. But as COVID-19 emerged, Marcus Theatres needed a way to bolster revenue growth. They identified Rokt Ecommerce as a unique — and timely — solution due to its compelling offers, seamless customer experience, and revenue potential.

After pivoting to Rokt Ecommerce, Marcus Theatres now generates 8X more monthly revenue than with their previous solution, Google AdSense, with no disruptions to the customer experience. Learn more here.

Q: What’s something unique about Rokt?  

A: Rokt uniquely focuses on an important moment in e-commerce: the transaction moment — the cart, payment, and the confirmation pages. There are a lot of e-commerce solutions out there, but Rokt is laser-focused on this unique moment where customers still have their credit cards in hand. In this moment, e-commerce businesses can unlock value by showing premium offers that are relevant to each individual consumer to improve the customer experience and build brand loyalty. Learn more about the transaction moment here.


If you’re a TUNE customer and are interested in working with Rokt, navigate to Connect in your platform to request an introduction. Not a TUNE customer and interested in becoming one? Request a demo or trial today, or send us your questions at [email protected]

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Author
Tie Davidson

Tie Davidson is a 16-year veteran in the Affiliate Marketing space, and is the new Partnerships Manager for TUNE, Inc. Before joining TUNE, Tie worked for several widely recognized affiliate networks and mobile platforms where he specialized in building scalable long-term partnerships . Tie currently resides in Brooklyn, NY and spends his spare time as a local food influencer and blogger.