This month we’re highlighting a website that doesn’t mince words about its target audience, www.wealthysinglemommy.com. Started by Emma Johnson in 2012 as a resource for professional single moms, today Wealthy Single Mommy is the world’s largest single-mom community. In addition to inspiration and information for working mothers, the website offers SEO and affiliate marketing services for advertisers. Keep reading to find out more.
Q: Can you give us a high-level overview of Wealthy Single Mommy?
A: Wealthysinglemommy.com helps single moms thrive in career, money, dating, wellness, and parenting.
Q: What are some of the top ways you promote brands?
A: We promote through SEO and email, primarily, though we do have a large and thriving social community.
Q: Which verticals perform the best with Wealthy Single Mommy?
A: Making and managing money are our top-performing verticals, and dating and wellness are also strong.
Q: What is the total reach of your audience?
A: The site is visited 200,000 times monthly and our social channels include 100,000 members.
Q: Can you tell us about a successful campaign you’ve run in the last six months?
A: While not a brand campaign, earlier this year we ran a survey and media campaign for our sister, activist organization, Momsforsharedparenting.org. Through organic and social reach, we conducted a survey of 2,300 single moms, asking about their parenting arrangements and income. The results, at wealthysinglemommy.com/survey, we formulated into a 50-page white paper, with endorsements from leading feminist voices including Anne-Marie Slaughter, and resulted in media placements in outlets including CNBC, Elle.com, Time.com, Parents magazine, Fox Business Radio, and others.
Q: What’s something unique about Wealthy Single Mommy?
A: We are not aware of any other personal finance site with an SEO/affiliate model that is 100% female-owned and operated at our traffic and revenue size.
TUNE customers who would like to work with Wealthy Single Mommy can request an introduction through the TUNE platform. Questions? Email us at [email protected].
Lyndsey Fish is the Director of Partnerships at TUNE. Before joining TUNE, Lyndsey worked for a leading partner marketing agency, overseeing a diverse portfolio of clients. Her career has focused on growing affiliate partnerships, utilizing data to make strategic decisions for consumer brands, and driving incremental growth.