Mobile Marketing

Why your push notifications should have emojis

Becky Doles

Look at your latest text conversions, how many of them don’t have at least one emoji from the past week?  

Pros to using emojis in push notifications

Emojis are a staple of everyday text conversations and are acceptable to use in a variety of communication forms. In 2015, half of Instagram comments and captions included emojis. Infusing emojis into push notifications helps messages stick out, conveys emotion, and mirrors the way users, especially millennials and Generation Z (the post-millennial generation), communicate with one another. Use emojis in your push notifications to keep up with the trends.

In the image on the right, the user reads that on a rainy day in Seattle there is a raincoat sale. The umbrella works well in this message as it’s something that Seattleites would use on a rainy day, in addition to a raincoat.

Platform support for emojis in push notifications

iOS 10 can also support rich images and gifs. This is old news for Android, and now Apple users can receive even more interactive push notifications.

Not sure which emojis to use? The most popular emoji is the winky eye with the tongue sticking out, followed by the folded hands. Get more tips about using emojis in your push notifications, along with more best practices, in this free e-book that’s loaded with them.

push notification best practices


Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she handled content strategy and marketing communications at several tech startups in the Bay Area. Becky received her bachelor's degree in English from Wake Forest University. After a decade in San Francisco and Seattle, she has returned home to Charleston, SC, where you can find her strolling through Hampton Park with her pup and enjoying the simple things between adventures with friends and family.

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