The Cannes Lions International Festival of Creativity took place in the South of France just last week. Thousands of executives from global advertising, mobile, communications firms and more flocked to the Côte d’Azur to take part, and the TUNE team was among the delegates – officially marking our second year at this long-standing event.
Lions is the un-conference, if you will. It’s not about demos and presentations; it’s about getting face-time with the “who’s who” of the marketing communications ecosystem. The advertising festival that once existed only for media companies and creative agencies has evolved to integrate mobile technology in nearly every way. It’s no longer just for the creatives, and the focus is no longer on content-alone; it’s on the customer journey. How can brands create an experience that blossoms into a relationship? Mobile continues to be the driving force in this, enabling interactions that feel personal between people and the brands they express loyalty to. In keeping mobile as the fuel for creative campaigns globally, brands can continue to scale like never before.
Mobile ad spend greatly encompasses digital advertising in the United States already, with a predicted 49% of spend coming from the mobile sector by the end of this year (2015) and an additional increase of 23.2% over the next 4 years (72.2% by 2019). With growth so staggeringly large, it is no surprise that ad tech was the talk of the town in Cannes this year (positives and negatives). While some view the inevitable change as a battle between creative and technology, others choose to look towards the future and the “unlocking of power that technology can bring.”
The timing of Cannes Lions could not have been better for TUNE as we just launched our new platform, the TUNE® Marketing Console (TMC), this week. The TMC provides mobile marketers a single, unified dashboard to create and optimize their multi-channel mobile marketing strategy. With this launch in mind, among other opportunities the festival provides, we pulled out the stops and hosted hundreds of clients, partners and new friends on our yacht throughout the week.
Our CEO, Peter Hamilton, spoke on a Mobile Marketing Association (MMA) panel Wednesday afternoon to discuss how and why measuring innovation effectiveness can lead to transformation, and the team attended a multitude of networking events hosted by the likes of AOL, Rubicon Project, Omnicom, Twitter, Havas Media, Google, MediaLink and more.
If we met you at Cannes and you’re interested in attending another one of the hottest mobile marketing events of the summer, Postback 15, reach out to me directly ([email protected]) and I’ll send you a discount code! We’d love to see you again.
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Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.