Performance Marketing

HasOffers introduces lifetime budget caps [VIDEO]

Becky Doles

HasOffers customers now have more flexibility in how they set offer caps. When no time-bound restriction for the advertiser’s budget is specified, networks, publishers, and ad partners have traditionally had to go through a lengthy process to manage offer caps. To make sure the budget is correctly distributed, customers manually tracked how much of the total budget was used based on daily and monthly caps.

Lifetime budget caps are here

Say goodbye to the old process! HasOffers is introducing lifetime budget caps, allowing you to better manage advertiser budgets that aren’t time-bound. Networks, publishers, and ad partners can now set offer caps without timeframe restrictions, instead of basing offer caps on conversions, payout, or revenue.

Watch the video above to learn more about this new feature and read about how lifetime budget caps work in our technical documentation.

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Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.

2 responses to “HasOffers introduces lifetime budget caps [VIDEO]”

  1. Matt Lovett says:

    This feature is so poorly implemented. Its basically just a fancy notes field.

    You can’t set lifetime caps per affiliate and the cap doesn’t even show up to affiliates on the affiliate interface. How is this actually any use to anyone?

    • Josh Todd says:

      Hey Matt, thanks for the feedback. The main goal for this release was to let you set a lifetime budget for an offer make sure that you don’t send more traffic than your advertiser agreed to pay for. If the lifetime budget is reached, the offer will redirect.

      We will definitely keep affiliate-level lifetime caps and visibility of lifetime caps on the affiliate interface in mind for a future release.

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