Here at TUNE, we want to alleviate as many pain points our customers run into on a daily basis as possible. We are constantly on the lookout for companies that are providing incredible solutions that will enhance the experience of our customers. Today, we are proud to announce a new partnership with Payability, a company that is helping solve a huge issue in the performance marketing industry—the inability for networks to pay their publishers right away.
In 2015, we’ve advanced technology to now serve ad impressions in less than 60 milliseconds, but publishers are still forced to wait 60 days to get paid. Publishers are looking to networks for faster payment in order to even out their cash flow and increase working capital to invest back into audience acquisition. Networks that are able to offer weekly payments, instead of the 60-day turnaround, provide immense value for their publishers and are able to achieve a significant advantage in growing existing publishers and acquiring new ones
Previously, networks were unable to make weekly payments because of the capital and time commitment involved. Networks were tasked with using their own money to advance publisher payments, and terms and schedules were tediously managed manually outside of existing platforms.
The integration of Payability with HasOffers solves both of these issues.
Now, networks only need one workflow in the HasOffers dashboard to utilize Payability’s capital and technology to make weekly publisher payments. The Payability integration with HasOffers provides networks with both a tactical and strategic advantage, reducing the time commitment to make payments and developing a value offering for their publishers.
Keith Smith, Co-founder and CEO of Payability, says, “Publisher cash flow is a serious concern for the entire ad-tech supply chain. With the HasOffers and Payability integration, our joint network customers can seamlessly make the weekly payments publishers need—putting them at an advantage in the marketplace.”
“Partnering with best-in-class companies, like Payability, provides our customers with the efficiencies necessary to change the industry and helps expand the reach of our technology,” said Cameron Stewart, GM of HasOffers. “We are excited to announce our integration with Payability at LeadsCon New York.”
If you’d like more information on our integration with Payability, please reach out to [email protected], or stop by our booth, #206, at LeadsCon New York.
Payability provides both the capital and technology to enable digital marketplaces to accelerate payments to their suppliers. Their patent-pending platform provides accelerated, automated cash flow that helps suppliers grow their businesses faster. Founded in 2013, they now have exclusive partnerships with marketplaces paying in excess of $300 million monthly to their suppliers.
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Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.