Mobile Ecosystem

India & mobile gaming: top 25% globally for user retention

John Koetsier

We know mobile commerce is massive in India. And we know that India is the last remaining blue ocean market for smartphone sales.

But did you know mobile game publishers see higher user retention in India than in three quarters of countries on the planet?

Here are a few more details:

In fact, India is in the top 25% of countries globally for mobile user retention 14 days after install for paid app installs.

For paid user acquisition, 30.1% of Indian users are still using the app after 14 days, compared to a global average of 24%. For organic user acquisition, 37% of Indian users are still using an app 14 days after installing it, compared to a global average of 30%.

india mobile app user retention

That’s a significant distinction, and one that local Indian developers and publishers can get excited about: if you catch their attention, Indian mobile app users are more likely to stick than users in the US, China, the UK, Germany, Korea, and many other countries around the globe.

Learn more in our complete report, available here: India & Mobile Gaming: Poised for Massive Growth.

Like this article? Sign up for our blog digest emails

John Koetsier

Before acting as a mobile economist for TUNE, John built the VB Insight research team at VentureBeat and managed teams creating software for partners like Intel and Disney. In addition, he led technical teams, built social sites and mobile apps, and consulted on mobile, social, and IoT. In 2014, he was named to Folio's top 100 of the media industry's "most innovative entrepreneurs and market shaker-uppers." John lives in British Columbia, Canada with his family, where he coaches baseball and hockey, though not at the same time.

One response to “India & mobile gaming: top 25% globally for user retention”

  1. The Indian’s improved their technology especially in the mobile sector. This now big market in the world for smartphones. I think their huge number of population is the key to go ahead in the science.

Leave a Reply