Enterprise mobile marketers in the U.S. just aren’t measuring up.
According to a recent study by Forrester Consulting, only 14% of digital marketers measure mobile across the entire customer lifecycle. However, marketers who master mobile measurement gain unparalleled insight into their existing customers. This helps them find more success in their efforts to acquire, engage, and retain new customers. It’s a cycle of win-win-repeat that all mobile marketers should use to their advantage.
To help you do just that, we’ve covered some of the most important facts and figures from the study in the infographic below.
If you want the full story, including how to use mobile measurement to improve your own acquisition and engagement campaigns, watch the recorded webinar with guest speaker Tina Moffett of Forrester and TUNE mobile economist John Koetsier.
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.