Mobile Marketing

To win on the new iOS 11 App Store: Inform, help, and inspire (like Apple)

Becky Doles

Apple image showcasing the new App Store

iOS 11 is here. Have you updated yet?

I have, and I noticed that Sticky AI is the app that Apple is featuring for me right now. Sticky AI takes your plain old boring selfie — so 2016! — and transforms it into a sticker. Goodbye lame background, hello emojis and text. You can do still or animated stickers, just using your finger and your face.

See what I did there? I told a story.

Story is central to Apple’s ideal of what you should incorporate in your app listings in the iOS 11 App Store. That’s exactly what Apple told us when they unveiled the massive overhaul back in June.

So here’s a clue: it might be a good idea to follow Apple’s lead, and tell a story with your app listing.

You can use how-to video guides, more than one video, and, of course, your app description. Your app name itself — and the new subtitle — are great ways to set the stage. A plot twist or two never hurt reader engagement, and if you’re on a top chart somewhere, a nice Apple-applied top charts badge will also adorn your app.

Giving Apple what it wants has always been a recipe for success on the App Store.

Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.