For many people around the world, 2020 has turned into the year of online learning. Here at TUNE, it’s no different. So we’ve started a webinar series to help keep us all connected and informed about partner marketing, affiliate trends, and the performance ecosystem at large.
Here’s a look at what we’ve covered so far, and a preview of what we have planned for the rest of the year:
Get the Scoop on Influencer Marketing
On April 30, experts from TUNE and BrandCycle hosted a webinar titled “When Good Advice Pays: Community Influencer Marketing.” Led by Brian Marcus, vice president of global marketing at TUNE, and Scott Ginsberg, vice president of client development at BrandCycle, the webinar explored how marketers can use technology to combine authentic connections and trackable conversions.
Community influencers get their name from the social media communities that they create and manage. These influencers are known for cultivating authentic, individual relationships with their followers. While they may not have the reach of celebrities or mega influencers, community influencers certainly have the engagement, boasting followers who often interact multiple times per day.
As an influencer network, BrandCycle provides marketers with expertise and the infrastructure needed to run marketing campaigns with these community-minded affiliates. And that infrastructure is built on TUNE.
BrandCycle uses TUNE to power the complex day-to-day processes of affiliate marketing — tracking, attribution, optimization, payments, and more. In addition, the TUNE platform also provides specific features for influencers, including promo codes and cookieless tracking, and an almost limitless capacity for customization.
But you’d never know it just by looking at it. For BrandCycle’s customers and affiliates, using the network is simply a seamless experience that translates into value for everybody involved.
Sound interesting? The full webinar goes into more detail about the partnerships, technology, and best practices behind community influencer marketing. Click here to watch the webinar recording.
Discover the Value of Partner Discovery
If you believe that partner discovery and recruitment is a one-time task, then I have a bridge to sell you.
In all seriousness, finding new partners is an essential part of every successful performance marketing program. It should also be an ongoing process, as it’s part of the cycle of strategizing, operationalizing, and optimizing that we describe in The Ultimate Guide to Partner Marketing. (If you haven’t read the guide, you can get an introduction to this cycle in Part 1 of the blog series.) And luckily for marketers everywhere, new breakthroughs in artificial intelligence and technology mean partner discovery doesn’t have to be a tedious or time-consuming task.
To help spread the word about the benefits of partner discovery and the new technology that’s driving it, TUNE teamed up with Publisher Discovery on a brand new webinar. Titled “Taking Ownership of Publisher Growth,” the webinar covers how the partner discovery and recruitment process impacts business growth and program optimization. If you’re an advertiser or an agency, you don’t want to miss this.
Topics covered include:
- The role of discovery within the lifecycle of a partner program
- Technology solutions that facilitate the discovery and recruitment processes, including TUNE and Publisher Discovery
- How to use artificial intelligence to add value beyond time and cost savings
- Practical tactics for finding new partners, such as gap analysis and competitive research
- Tips for making discovery and recruitment a seamless part of a weekly/monthly rhythm
Keep Learning with TUNE
If you don’t want to wait for the next big thing, you can always visit the TUNE Blog for our most recent articles on partnerships and performance marketing. Looking for something more in-depth? Head over to the TUNE Resource Library, where you’ll find plenty of e-books, industry research, and recorded webinars to keep you busy.
We also have a few other projects in the pipeline, including a couple podcasts. You can listen to the first here, featuring TUNE’s vice president of marketing as he talks to Jakub Kubicka of “The Daily Marketer.” You can also listen in to our episode on “The Snyder Showdown” here.
As for the rest of what we have in store, we’ll be sure to share with you as soon as we can. Until then, happy learning!
Listen to “The Yoda of Affiliate Marketing,” TUNE’s Own Brian Marcus, on The Daily Marketer Podcast
“You Can’t Unsee It”: TUNE’s Brian Marcus Explains Why Affiliate Marketing Is Everywhere on The Snyder Showdown Podcast
Is there a specific topic that you’d like us to cover in a webinar or blog post? Let us know in the comments below!
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.