Even though people are spending more time in apps than ever before, the sad truth is that for the average mobile app, only 5 percent of users are still using the app six months after downloading it. New research reveals that mobile games get the worst of it — they experience a faster drop in user engagement within three months of their installation than other kinds of apps.
Effectively engaging the users you already have can not only drive revenue, but boost loyalty and provide a whole host of additional benefits. Join us to learn more about this hot topic. TUNE is partnering with Adweek for an upcoming webinar, “Engagement is the New Acquisition: Get More Out of Your Mobile App Marketing.”Sign up for TUNE + Adweek webinar: Engagement is the New Acquisition: Get More Out of Mobile App Marketing Click To Tweet
Join TUNE experts for the latest trends, tips, and tricks, and become a pro in no time. You’ll hear from Mobile Economist John Koetsier and Director of Marketing Automation Dan Koch on Wednesday, March 23 at 1 p.m. (ET). This webinar is free to mobile marketers and will discuss:
- How to manage performance and measure the effectiveness of mobile marketing campaigns
- Everything you need to know about attribution analytics, app store analytics and in-app marketing
- What successful companies are doing to serve customers better, increase loyalty and boost profitability
Get your game plan ready for a strong second quarter of 2016. Register today!
Like this article? Sign up for our blog digest emails.
Dan Koch is TUNE's Chief Technology Officer. Previously, he was TUNE's Director of Marketing Automation, and previous to that the Director of Engineering at Artisan. Artisan is the industry’s first mobile experience management (MEM) platform, allowing businesses to analyze, manage and enhance their existing mobile applications in real-time without writing code or resubmitting to app stores. Dan is a graduate of both the University of Pennsylvania and of the Villanova University School of Business, and built systems for Best Buy and the United States Air Force in a previous life. It's been a wild ride. Pester him on LinkedIn!