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Postback 2018: The Can’t Miss Mobile Event of the Summer

Brian Marcus

This article relates to our Attribution Analytics product, which was acquired by Branch in September 2018 and is being integrated into Branch Universal Ads. To learn more about Branch Universal Ads, please visit


At TUNE, we are gearing up for our favorite time of the year. It’s the time when mobile marketers and advertising partners come together in one place to learn, network, and make valuable connections. It’s the time when the best and brightest across the mobile marketing ecosystem share their best insights, trends, and practices to maximize business growth and customer engagement. It’s the event that surprises and delights with inspiring keynotes, impactful learning sessions, opportunities to connect, and memorable experiences. That’s right. Postback 2018, the mobile event of the summer, is on the horizon.

I’m pleased to announce that we are hosting Postback for a 6th consecutive year on July 19-20, 2018, and registration is now open! In addition to what previous Postbacks have offered, this year’s event will provide our customers with plenty of opportunities to dive deep on product functionality, with training and consultation sessions. If you’ve never been to Postback, you are missing out.

In case you are curious, here is an early preview of what to you can expect at Postback:

The People

Postback attracts global marketing executives and practitioners from across the mobile ecosystem, including CMOs, growth and engagement marketers, advertising partners, and agencies. Trust that you’ll be in good company with over a thousand of your peers, on the forefront of mobile marketing, engaging in real time.

Past Attendees Include:

The Content

Compelling content is at the foundation of Postback. Our goal is for the content to enlighten and empower the marketing community to act on and advance current and emerging trends. The main stage will feature a diverse mix of unique marketing minds from across the globe, provoking you to think differently and start new conversations with your company and your peers. The content will range from the conceptual to the practical. There will be plenty of opportunities to engage in richer conversations in our breakout sessions.

To give you a flavor for what’s to come, you can expect that some of this year’s content themes will touch upon:

  • Measuring and managing new media platforms
  • Unlocking new mobile data
  • Life beyond GDPR
  • People-centric marketing
  • Tackling mobile fraud
  • Omni-channel

The Venue

TUNE Postback Garden Party 2017

There really is no better place to be than Seattle in the summer. Postback takes place at McCaw Hall, providing ample space for networking, viewing main stage presentations, and attending breakout sessions. The exciting evening event culminates at MoPOP, a Frank Gehry-designed architectural marvel, which houses America’s finest pop culture exhibit. At MoPOP, attendees will be treated to a surprise musical performance at SkyChurch, a premier music venue within the MoPOP facility.

Don’t Forget

Postback is all about being open, social, and engaged! It is also about learning from your peers, operationalizing new ideas, and connecting with new people in a meaningful way. We hope you’ll make the most of your time at Postback during these two jam-packed days.

Register Now!

Now that you’ve seen a preview of what makes Postback so great, you can understand why marketers consider it the must-attend mobile conference of the year. It’s truly an honor for the TUNE team to bring this very important event back year after year. Don’t miss out — reserve your spot at Postback 2018!

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Brian Marcus

Brian Marcus, TUNE’s VP of Global of Marketing is an experienced marketing leader, whose career evolved in lock-step with the emergence of eCommerce and digital media. Since 2002, Brian has been shaping the performance marketing community — as a digital marketer, as a platform owner, and as a platform evangelist. Brian launched into eCommerce leading customer acquisition at JC Whitney, a century old cataloger destined to move online. From there, he went on to build two global affiliate marketing programs and platforms, one at Google (GAN) and the other at eBay (ePN). Most recently, Brian was VP of Marketing at Teespring, a Selling and eCommerce platform for designers and creators. Brian is a Chicago native, a Cubs fan, and a music fanatic. He now considers Seattle his home and spends his free time enjoying the Pacific Northwest with his family. He earned his BA from Grinnell College (in Iowa) and his MBA from the University of Chicago (Booth).