The questions of whether to buy a third-party performance marketing tracking platform of develop one in-house is a major decision for any ad network owner, manager or CTO. The infographic below gives information to help with that decision. For more information on the topic, download the e-book “Buy vs. DIY: Considerations for Scaling Your Ad Network.”
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Anna is a TUNE content marketer and an MBA Candidate at the Michael G. Foster School of Business. She's also the mentoring and events manager for the TUNE House: scholars.tune.com. In her spare time you can find her reading (mostly fiction and business), biking, eating the great food around Seattle and traveling.