The questions of whether to buy a third-party performance marketing tracking platform of develop one in-house is a major decision for any ad network owner, manager or CTO. The infographic below gives information to help with that decision. For more information on the topic, download the e-book “Buy vs. DIY: Considerations for Scaling Your Ad Network.”
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Anna is a content marketer at TUNE. She received her B.A. in Journalism from the University of Washington and is an MBA Candidate at the Michael G. Foster School of Business. She is the mentoring and events manager for the TUNE House: scholars.tune.com. In her spare time you can find her reading (mostly fiction and business), biking and being outdoorsy.