To buy, or to DIY? That truly is the question when it comes to your tracking platform. The decision either to buy a third-party performance marketing tracking platform or to develop one in-house is a major pain point for any advertising network owner, manager, or CTO. That’s why we created the infographic below to help you weigh the pros and cons of each.
For more information on the topic, including cost estimates, resource and go-to-market timelines, and opinions from decision makers at leading mobile ad agencies, download the white paper: “Buy vs. DIY: Considerations for Scaling Your Ad Network.”
Author
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she handled content strategy and marketing communications at several tech startups in the Bay Area. Becky received her bachelor's degree in English from Wake Forest University. After a decade in San Francisco and Seattle, she has returned home to Charleston, SC, where you can find her strolling through Hampton Park with her pup and enjoying the simple things between adventures with friends and family.
Really like you e-book, thank you!
I like your Infographic, thanks