To buy, or to DIY? That truly is the question when it comes to your tracking platform. The decision either to buy a third-party performance marketing tracking platform or to develop one in-house is a major pain point for any advertising network owner, manager, or CTO. That’s why we created the infographic below to help you weigh the pros and cons of each.
For more information on the topic, including cost estimates, resource and go-to-market timelines, and opinions from decision makers at leading mobile ad agencies, download the white paper: “Buy vs. DIY: Considerations for Scaling Your Ad Network.”
And if you’re ready to try one for yourself, why don’t you go ahead and request a trial of TUNE by signing up here?
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.