Acquisition & Engagement

Take Our iOS 8 ASO Strategies Survey

Becky Doles

It’s been about a month and a half since Apple released iOS 8 and related developments to the App Store. Since then, though, there’s still a lot of confusion around whether these are actually significant measures of progress, or just vanity changes. Trending searches give insight into consumer behavior and the Explore subcategories seem to be a nice way to expose more apps and give consumers the ability to browse more, but will it all really make an impact?

We’re looking to dive deep into this and see how the app marketing and developer community is handling iOS 8 and whether they’re seeing successes. We’ve put together a comprehensive survey on how mobile marketers and developers are coping with iOS 8, what ASO strategies they’re using, and how those ASO strategies are impacting downloads.

If you’d like to participate in the survey, please feel free. It should take only about 5 minutes. You’ll get a copy of the report when it’s complete. No tricks, just hard data-driven insight.

Here are some of the questions we’ll be tackling:


  • Are marketers and developers implementing App Preview Videos? If so, how?
  • Are App Previews driving more downloads?
  • How has keyword optimization changed since iOS 8?
  • How have creative optimization strategies changed since iOS 8?
  • What has been the most effective iOS 8 App Store feature in helping to drive more downloads?
  • What strategy shows the most potential in driving high-quality organic downloads?



Complete the survey and receive a copy of the report – no strings attached – when it’s finished.

All answers will be aggregated and anonymized. Absolutely none of your information or answers will be displayed publicly in any identifiable manner without your permission.

To take the survey now, go here.

Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.

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