At TUNE, we live and breathe data-driven mobile marketing. Our team builds the best tools to arm marketers and advertising partners with measurement and actionable insights for multiple types of campaigns. We’re committed to an open and transparent marketing ecosystem, focusing on effective communication and efficient workflow between marketers and their partners.
That’s why we’re proud to be the first mobile attribution platform integrated with Google’s DoubleClick Digital Marketing suite of products. With this new integration, the TUNE® Marketing Console is the only attribution platform integrated with DoubleClick Digital Marketing, Google Adwords, and YouTube. Now, marketers’ app installs and in-app events can be viewed in the TMC, and attributed back to the original ad served by or purchased through DoubleClick.
Today’s news means marketers using the TUNE Marketing Console can:
- Quickly set up and run campaigns with DoubleClick, an integrated ad-technology platform serving agencies and advertisers.
- View attribution for DoubleClick campaigns in the TUNE® Marketing Console, alongside the rest of your campaign attribution data. There is no need to login to DoubleClick to view campaign attribution data or manually combine DoubleClick attribution data with other ad partner attribution data in the TMC.
- Gain further insights into DoubleClick contributions with the ability to break out installs and assists leveraging Attribution Analytics’ multi-touch attribution, a solution in the TMC.
- Automatically pass DoubleClick campaign attribution data from the TMC back to DoubleClick to enable campaign optimization by DoubleClick.
This new integration gives DoubleClick customers a more streamlined user experience, more accurate metrics for ad spend results, and better overall ad performance. With targetable audience lists in DoubleClick Bid Manager, DoubleClick customers can leverage TUNE’s attribution data to better understand how their campaigns are performing across every channel where an audience interacts with their ads.
DoubleClick’s dedication to greater choice for advertisers helps clients optimize their bidding, hit their CPI goals and understand the lifecycle of post-click installs. We’re proud to be the first partner powering their open initiative.
TUNE customers can follow these steps to get started with the new functionality. DoubleClick customers can use these steps to learn more about how to integrate their DoubleClick campaigns into the TUNE Marketing Console.
Request a demo of the TUNE Marketing Console here.
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Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.