Company News

TUNE and Google announce collaboration to deliver industry-leading app measurement

Kelly Mullins

Google app attribution partner

We have exciting news to share today, fresh from the main stage at Google I/O, Google’s annual developer-focused festival: TUNE is now officially recognized by Google as an App Attribution Partner.

TUNE’s suite of integrated mobile measurement and engagement tools make tracking across the entire customer journey easy and accurate. This new collaboration offers marketers and advertisers even more reliable measurement of mobile advertising performance. TUNE customers will be able to quickly and easily integrate Google ad data when using TUNE Marketing Console for advanced attribution and app store analytics tracking.

“I’m thrilled to formally expand our relationship with Google,” said Peter Hamilton, CEO of TUNE. “The unique value Google brings to the table enables us to provide our advertising and marketing customers with access to rich data they can use to optimize campaigns for maximum impact. I love how well our product and engineering teams collaborate together and know it’s going to be very productive moving forward.”

Today’s announcement is a continuation of TUNE’s commitment to working with Google to provide marketers across multiple industry segments with accurate and reliable attribution and analytics. TUNE was among the first attribution providers to integrate with Google’s YouTube and and DoubleClick Bid Manager. These collaborations have benefitted marketers ranging from consumer packaged goods companies, to quick serve restaurants, to media companies.

TUNE’s collaboration with Google has extended to include close interaction on support and account management. Going forward, TUNE will continue working with Google to solve pressing issues impacting marketers worldwide.

To see more about the collaboration, read the official press release.

To learn more about the TUNE Marketing Console or test drive it for yourself, check it out.

Author
Kelly Mullins

​As Head of Programmatic Partnerships, Kelly leads TUNE’s efforts to bring the efficiencies and effectiveness of automated ad buying to TUNE clients. With a background in product management, he enjoys the challenges of bringing fully formed products and services to market.