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TUNE Hires Bhavana Mathur as Vice President of Product Management

Becky Doles

Seattle, WA., July 18, 2018TUNE, the global leader in digital marketing attribution and partner management solutions, is thrilled to welcome Bhavana Mathur as Vice President of Product Management. In her new role, Bhavana will oversee all product strategy, design, and execution across TUNE’s entire lineup of marketing and partner management technology products.  

Bhavana Mathur is TUNE VP of Product Management

Bhavana Mathur, TUNE’s new Vice President of Product Management

With more than 20 years of product management and technical leadership, Bhavana brings to TUNE a unique blend of engineering and strategic product thinking that will enable her to further define TUNE product offerings as it enters its next phase of market growth.

Prior to TUNE, Bhavana served as Sr. Director, Product Management at Apptio, a Seattle based business technology firm. At Apptio she was responsible for developing their flagship suite of products and played a critical role in driving innovation and helping the company define their overall product strategy. Prior to Apptio, Bhavana held Director positions at Vertafore and Expedia Group, and senior engineering roles at Successfactors and Informatica.

“Bhavana is an exceptional product leader with a track record of creating innovative ideas and turning them into category defining products,” said Dan Koch, Chief Technical Officer at TUNE. “I’m thrilled to have her on the team and am confident her bold thinking and technical leadership will enable us to deliver leading measurement and partner management technologies to our global customers.”

About TUNE

TUNE helps performance marketers and advertising partners maximize their ROI through powerful measurement and partner management solutions. Our mobile and performance marketing solutions are trusted by the world’s biggest brands, ad networks, and ad platforms to tie marketing investments to measurable outcomes. Headquartered in Seattle, Washington with hundreds of employees in nine offices worldwide, TUNE solutions are used by Expedia, CVS, Subway, The New York Times, Line Corporation and more. For more information visit:

Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.

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