TUNE Network Partner Spotlight: Virality Boost

Tie Davidson

TUNE Network Partner Spotlight: Virality Boost

Virality Boost is the original influencer content syndication network, helping brands to increase visibility, spark interest, inspire action, and drive purchases at scale. They focus on crafting syndication strategies that cover the entire customer journey and aim to break barriers in influencer marketing that traditionally haven’t worked for advertisers. Their approach is researched for maximum viral impact and cross-platform actions, leveraging the natural customer journey to deliver incremental performance.

Q: Can you give us a high-level overview of Virality Boost?  

A: Virality Boost is a transparent influencer content syndication network, specializing in large-scale influencer campaigns. We deliver campaigns that impact the bottom line and help brands achieve larger business objectives with quality, category-relevant influencers and advanced social strategies that leverage social media algorithms to increase visibility and impact.

Q: What are the top ways you promote brands?  

A: We run 25, 50, to 100 or more influencers in a single campaign within a specific time window to drive virality — demand and awareness for the brand across two platforms, depending on brand — Facebook, X, Instagram, Youtube, and TikTok.

Q: What is the total reach of your audience?  

A: Over 30 million.

Q: Can you share some insights about your audience and demographics?  

A: They span 23 categories: both male and female influencers in lifestyle, web3, auto luxury, fashion, sports, travel, auto lifestyle, family, personal finances, kids under 10, kids over 10, and more!

Q: Which verticals perform the best with Virality Boost?  

A: It depends on the brand, but generally wellness, fashion, beauty, lifestyle, unique offerings and products, sports, watch TV, and more.

Q: Can you tell us about a successful campaign you ran in the last six months?  

A: SenseofSelf.Life – we’ll have a case study ready in a couple of weeks. See a sneak peek below.

Q: What’s something unique about Virality Boost?  

A: Each campaign is spearheaded by our influencer captains. These captains are experienced influencers themselves, representing various niches within the influencer community. We diligently test our strategies, placing a strong emphasis on achieving measurable results. 

Q: Any industry trends or insights to share with brands?  

A: In today’s rapidly shifting digital landscape, where third-party cookies are being phased out, brands must prioritize and refine their attribution strategies to make well-informed budgeting decisions. Google is enhancing its AI-driven ads and testing Google’s Circle on Android, all to master social media imagery. Amazon is not lagging behind, with its decisive move towards influencer collaborations and image search features. Meanwhile, Meta’s robust pixel technology continues to set a high benchmark.

For businesses focused on driving growth and seizing market share, understanding the customer’s journey across diverse channels and platforms, particularly social media, is critical. Brands must focus tirelessly on stimulating demand, elevating awareness, and nurturing purchase intent. Clear attribution allows companies to allocate their resources effectively, ensuring each touchpoint resonates with their audience and contributes to a coherent brand narrative that fosters business growth.

In short, investing in full funnel campaigns and solid attribution models is not just about adapting to the new cookie-less era — it’s a fundamental approach to sustainably capturing consumer interest and propelling your brand forward in a competitive marketplace.

TUNE customers who would like to work with Virality Boost can request an introduction directly via TUNE Network.

Questions? Click here to chat with one of our experts.

Tie Davidson

Tie Davidson is a seasoned veteran in the Affiliate Marketing space. As the Partnerships Manager at TUNE, he is committed to sharing his industry knowledge and expertise with brands, agencies, and media partners, while providing education and support for their program recruitment efforts. Tie currently resides in NYC, and spends his spare time as a local food influencer and life coach.