As a mainstay in the performance marketing and partner management universe, TUNE will continue opening new doors to ROI. This no-time-like-the-present attitude is how we’ve managed to create value for performance networks from around the world for over nine years. The way we see it, we’re just getting started.
Before diving into a quick highlight reel for the first half of 2018, there’s an important question we need to ask:
Are You Ready for #Postback18?
The digital advertising event of the summer will take place in our hometown of Seattle on July 19-20. This year’s slate includes tech industry luminaries, thought leaders, ad platform executives, and world-class entertainers. For additional information on who’ll be there, check out our Postback page.
Full Speed Ahead: HasOffers
At TUNE, we’re on a quest to deliver features that translate into customer value, and value into opportunities for growth at scale. What started as essential tools for advertising networks has become a platform for managing the partnerships that drive best-in-category CLV.
Here’s a short list of the HasOffers product announcements and upgrades we’ve brought to market over the past six months:
Performance Automation. A range of new performance optimization features is making it easier for customers to increase profit, decrease low-performing traffic, and automate tasks. For example, profit optimization settings allow customers to automatically warn or block an affiliate or source that is not meeting their minimum profit margin for click cost, ensuring the profitability of all offers. In addition, high-conversion rate optimization allows customers to detect non-incent offers being sent to incent traffic and helps ensure payments are for high-quality traffic only. It’s like returning hours/week to your schedule and money to your pocket. Many of these features build upon our January 2018 acquisition of Optimob. Finishing touches are being applied and we’ll update customers as soon as they’re ready. For additional details or to participate in the early release, reach out to the TUNE team any time.
New admin interface design. An exciting new HasOffers interface design was also introduced in January. In addition to aesthetic enhancements, the update improved responsiveness for better navigation on small screens and the usability of tables and offer details. Customer feedback is that these changes are helping streamline workflows and make HasOffers easier to work with than ever before.
Bulk updating for offer applications. HasOffers customers can now change offer approval status for up to 50 affiliate offer applications at one time. Efficiencies like these translate directly to our customers’ bottom line performance. For additional details, click here.
Improved reporting speeds and infrastructure. We’re continuing to invest in scalable infrastructure that meets a wide range of customer needs. As a result, we’re able to serve complex queries at exceptional speed while helping customers profitably grow their business. These infrastructure improvements have also unlocked capabilities to release innovative reports in the second half of this year.
GDPR. The long-awaited regulation is now in its enforcement phase. As a trusted data processing partner, we’re committed to helping our customers on their GDPR compliance journey. Check out our GDPR page for answers to common questions and give us a call if you’d like to learn more about how TUNE can help.
Enhanced geotargeting with exclusions for cities, countries, and regions. Geotargeting just got easier. HasOffers customers can now target offers that exclude (or include) specific cities, countries, and regions. Because every detail matters. Learn more here.
Updated classifications and custom tags. Our classifications and tags functionality allows customers to organize and report on offers, advertisers, and affiliates based on important business parameters. For example, classifications for offers include channels, operating systems, incentives, verticals, conversion types, and media placements. Tags are entirely customized and assigned to offers, affiliates, and/or advertisers. What’s more, affiliates can use classifications and tags to find offers they’re interested in, report on them at an aggregate level, and better organize offers, advertisers, and network affiliates. (We realize that’s a whole lot of goodness jammed into a single paragraph.)
New drill-down functionality in the Stats Reports. We also announced a functional improvement to our heavily utilized Stats Reports. These reports now include inline filter capabilities that save customers valuable time while allowing them to dive deeper into the why behind their numbers. As our customers repeatedly tell us: the more accurately they can measure, the more effectively they can manage. This and other updates showcase how we’re helping them do both.
Technical changes to the HasOffers API. Systems updates are always being made to improve performance, security, reliability, and ease of use. Engineers will appreciate recent updates including the improvement of our reporting infrastructure, the ability to turn off insecure access to APIV3, and ease of use improvements to our API.
New New Things:
Our drive to innovate is nonstop and we have no intention of slowing down. As we proceed to the second half of 2018, look for continued advances in automation, as well as a host of updates to core platform functionality.
To our loyal customers and advocates, thank you. You inspire us every day. To those interested in learning more about how HasOffers can help drive your business to new heights, drop us a line. We have a long list of examples and can connect you with experts in how similar results can be achieved for you.
One more time: See you at Postback? Hope so.
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John Tintle leads marketing content, creative, and brand at TUNE.