Acquisition & Engagement

Whitepaper: Decision Making in the App Store

Becky Doles

There’s no longer any speculation around the question of whether or not apps will be a ‘big thing’ or not. Mobile is taking over. And within mobile, apps are dominating. However, there are still a lot of unanswered questions surrounding the app store.

We talk to our Enterprise clients daily, and we frequently hear questions about how users make decisions in the app stores. It’s clear that the more visible your app is, the higher the chances are that it will be downloaded. Beyond that, however, there is very little hard data around what influences user decision making. We created this whitepaper to help you understand what factors really impact the chances that your app will be downloaded. Answering that question is critical to succeeding as an app marketer.

It’s already been proven that performing well in search is important for an app’s success. App store search is the single largest channel for app discovery. However, for an app marketer to truly get the most out of their organic marketing, they need to know things like:

  • How important is it to rank first in search?
  • Do ratings really impact a user’s decision to download my app?
  • Can I be happy with a top 20 search ranking for my keywords?
  • How much power does a brand name have on user decision making?

Without giving too much away, the answer to these questions are: Very, yes (but not in the way you might think), no, and a lot.

If you’d like better understand which factors really impact your app’s chances of being downloaded, check out our whitepaper today.

Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.

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