Boost organic discovery

with App Store Analytics

 

Use app store optimization to increase your organic discoverability and conversion rate.

 

App Store Analytics

App stores are the largest channel for organic app discovery. Our app store optimization (ASO) solution simplifies keyword research and monitors your competitors to drive higher search rankings.


Get discovered

Get discovered using keyword research, keyword tracking, and keyword suggestions

Use keyword research, keyword tracking, and keyword suggestions to acquire high-quality organic traffic — and new customers.

See how you stack up

Monitor competitors' ratings, reviews, updates, keywords, and other metadata

Monitor competitors’ ratings and reviews, updates, keywords, and other metadata to learn from their successes and mistakes.

Experiment with purpose

A/B test your app store assets

Strategically A/B test your app store assets with ideas sourced from data integrations, research, and competitor tracking.

Master keyword research best practices

 

Discover the art of the keyword and build out your app store search strategy with “The Ultimate Guide to Keyword Research.”

 

Grow your inbound funnel

See how paid marketing influences organic

Understand the real-time impact on your organic performance from your paid marketing using organic uplift reporting.

See how your keywords perform and which ones offer the most opportunity, then track details and optimizations with ease.

App Sto r e Analytics City N a vigator (iOS) iPhone United States Notify me via email when the app: Has a big change for the app: Apply to user(s): Downloads O r ganic Installs (TUNE) P aid Installs (TUNE) Sep Oct N o v Dec F eb November 20 Category New traffic source added Baseline Avg. Organic Uplift Avg. Total Organic Uplift 6,116 installs/day 10,044 installs/day 117,829 Organic Installs Paid Installs Baseline +64% avg. organic installs/day for a total uplift of 117,829 Category Baseline Avg. Organic Uplift Avg. Total Organic Uplift 6,116 installs/day 10,044 installs/day 117,829

Organic uplift is a key metric in optimizing campaigns, especially for insights into resource allocation for paid campaigns.

See how your keywords perform and which ones offer the most opportunity, then track details and optimizations with ease.

Attract more organic customers

Over 65% of customers discover apps through app store search. Our keyword research and strategy tools help you uncover the best opportunities to reach those customers.

Organic uplift is a key metric in optimizing campaigns, especially for insights into resource allocation for paid campaigns.

Stay on top of competitors

Track exactly what the competition is optimizing and when they do it. Get alerts for new ratings and reviews, app updates, and competitive keyword analysis to inform your own strategy.

Get alerts in-platform and via email when competitor app ratings, reviews, or keywords change, plus detailed histories and change logs.

App Store Analytics City Navigator (iOS) iPhone United asaStates Notify me via email when the app: Has a big change for the app: Apply to user(s): Ratings & Reviews 4.5 Rankscape Alerts Yesterday Zillow made a change to their app. Yesterday Zillow made a change to their app. Yesterday Waze made a change to their app. Metadata History This app ranks for App Store Analytics City Navigator (iOS) iPhone United asaStates Notify me via email when the app: Has a big change for the app: Apply to user(s): Ratings & Reviews 4.5 Rankscape Alerts Thur, Sep 1, 2017 Change Alert This app has updated its description within the past 24 hours. See more... Thur, Sep 1, 2017 Change Alert This app has updated its description within the past 24 hours. See more... Metadata History This app ranks for Competitor App Recent Changes 1.01.11.1.11.21.3 Version Date App Title Icon Screenshots Description Aug 30 Sep 30 Yesterday Zillow made a change to their app. Notify me via email when the app: Has a big change for the app: Apply to user(s): TUNE App Store AnalyticsYour City Navigator competitor has made changes to their app!John DamonWe exceed the clients' expectations can you make the blue bluer I'll know it John DamonMake the logo a bit smaller because the logo is too big can you link the icons John DamonOh and please put pictures of cats everywhere yet that's greatSharon AkarmanThere are more projects lined up charge extra the next time, but lowTUNE App Store AnalyticsYour City Navigator competitor has made changes to their app!TUNE App Store AnalyticsYour City Navigator competitor has made changes to their app! You have 3 new app notifications! View alerts TUNE App Store AnalyticsYour City Navigator competitor has made changes to their app! Ratings & Reviews 4.5 Rankscape Alerts Yesterday Zillow made a change to their app. Yesterday Zillow made a change to their app. Yesterday Metadata History This app ranks for Yesterday Zillow made a change to their app. Competitor App Recent Changes 1.01.11.1.11.21.3 Version Date App Title Icon Screenshots Description Aug 30 Sep 30

Get alerts in-platform and via email when competitor app ratings, reviews, or keywords change, plus detailed histories and change logs.

App Sto r e Analytics City Navigator (iOS) iPhone United States Notify me via email when the app: Has a big change for the app: Apply to user(s): Downloads O r ganic Installs (TUNE) P aid Installs (TUNE) Sep Oct N o v Dec F eb October 2 Save Cancel Create Annotation Annotations * Details * Title First keyword update Added 6 new keywords Partner Removal Stopped all traffic with partner B. New Screenshots Updated first two screenshots

Keep track of changes with annotations. Click a point, add a description, and record a detailed history to keep your team informed.

Measure & track your optimizations

A/B test your app store presence to optimize the levers that drive higher search rankings. Keep a detailed history of every test and optimization in one place with annotations.

Keep track of changes with annotations. Click a point, add a description, and record a detailed history to keep your team informed.

App Store Analytics key features

  • Aggregated app store analytics
  • A/B testing
  • Keyword research
  • Keyword suggestions
  • Keyword tracking: rankings, downloads by keyword
  • Competitor tracking: user ratings, user reviews, app updates
  • Competitor alerts
  • Competitor metadata history
  • Competitor keyword insight
  • Competitor rankings
  • Annotations
  • Integrations (TUNE Attribution Analytics, iTunes Connect, Google Play Developer Console)
  • Organic uplift reporting

TUNE research shows that marketers on average see 1.5 organic app installs for every paid app install. Marketers using App Store Analytics have seen their paid and organic efforts combine to produce over 300% organic uplift.

Read our organic app store uplift research

 

Uncover the truth about organic uplift and how to use it to your advantage in our free report, “App Store Optimization: How Paid App Installs Impact Organic Downloads.”

 

See how TUNE can boost your organic discovery

Better together

TUNE Marketing Console App Store Analytics In-App Marketing Attribution Analytics 10X ROI 1.5X Lift SEE MORE SEE MORE Acquisition Engagement

Our difference

A complete solution

One complete solution for your entire mobile marketing and measurement

Streamline your mobile marketing and measurement.

People-centric

Unified marketing measurement around people, not just devices and channels

Unify device, channel, and location data around people.

One source of truth

Data you can trust to act confidently

Act with confidence in your data security and privacy.

Infinite relationships

Mobile measurement connected with all of your partners through one integration

Connect to all of your partners with one integration.