Increase the value of users you acquire
By optimizing user experience and delivering relevant content to the right people at the right time, In-App Marketing can more than double your deeply engaged audience and maximize each user’s value.
- Build user segments around in-app behavior, demographics, and location
- Tailor push notifications and in-app messaging by user segment
- A/B test push notifications, messaging, features, and navigation flow
- Add deep links to push notifications and in-app messages to deliver users to specific locations in your app and trigger automated actions such as applying a discount
Push notifications and in-app messaging
Why are push notifications important?
Engagement is the new acquisition. You work hard to acquire users, and well-executed push notifications help bring them back to the app and keep them engaged, increasing their value. By delivering the right message to the right person at the right time, you can more than double your deeply engaged audience.