Delight your best customers

with In-App Marketing

 

Maximize your customer lifetime value through personalized, relevant mobile app engagement.

 

In-App Marketing

Engaged customers bring in the most value. In-App Marketing leverages customer segmentation tools and contextual insights to help you deeply engage with your customers, maximizing their lifetime value.


Deliver personalized messaging

Mobile app personalization with push notifications and in-app messages

Keep users engaged with relevant, contextual push notifications and in-app messaging.

Build a better user experience

Mobile app testing and optimization

Optimize features and functionality to guide users through onboarding to conversion as efficiently as possible.

Make smarter decisions, faster

Measure mobile app engagement

Take action with data-driven insight backed by real-time reporting, A/B testing, and optimization.

Incorporate push notification best practices

 

Ready to craft some delicious messaging? Find out how in our free guide, “The Mobile Marketing Cookbook: Whip Up the Perfect Push Notification Strategy.”

 

Increase customer value through engagement

Send relevant, personalized messaging

Create customer segments based on device attributes, behavioral rules, or your own custom profile data. Tailor messages to be even more effective with options like location-based triggers, deep links, and automatic actions.

  • An international quick service restaurant uses location-based triggers to offer deals after local sporting events. Customers who visit the stadium receive a special post-game discount.
  • A national convenience store chains uses custom segments whenever they pilot new app features. Customers in these segments are specially chosen to rate updates and log bugs.

Create the exact customer segments you need in a few clicks.

In-App Mar k eting Notify me via email when the app: Has a big change for the app: Apply to user(s): City Navigator (iOS) Segments Segment Name Users New Segment + New Segment Overview Segment name Rules Add Rule Save Segment Cancel equals not equals between less than greater than Age equals Select value Select value Age between 30 40 New Segment Overview Users age 30+ Rules Age is between 30 100 Add Rule Save Segment Cancel Purchase Revenue equals Select value equals not equals between less than greater than Purchase Revenue is less than $10

Create the exact customer segments you need in a few clicks.

In-App Marketing City N a vigator (iOS) Notify me via email when the app: + Message Limiting Global Limits Do n ’t send mo r e than 1 Push message to a user ev e r y 1 D a ys Limits for this campaign Do n ’t send mo r e than 1 Push message to a user ev e r y 1 D a ys Messaging Campaigns Campaign Name Status Create Campaign Last Edited Type Start Date End Date New Campaign Continue Craft your message Only Text Text + Image Text + Video Title Choose a Conversion Goal User triggers event... Details Compose Confirm + Sub Title + Body + Extra Parameters + City Navigator (iOS) Category + Create A/B Test 12:20 LTE 90% Wednesday, October 12 Social Event Push Continue Craft your message Only Text Text + Image Text + Video Title Details Compose Confirm Sub Title + Body Extra Parameters + City Navigator (iOS) Category + Create A/B Test You can now view upcoming social events in your area. Hey {{ first_name | default('there') }}! H e y { { f i r s t _ n a m e | d e f a u l t ( ' t h e r e ' ) } } ! You can now view upcoming social events in your area. Social Event Push Start Campaign Details Compose Confirm Campaign Basics Name Audience Scheduling Message Details Title Body Travel App Hey John! You can now view upcoming social events in your area. +46% Engagement

Reach your audience with more personalized campaigns. Customize design, text, send schedule, and more.

Automate triggered & scheduled campaigns

Personalize nurture and onboarding campaigns to drive greater adoption and conversion.

  • Marketers have seen conversions jump by almost 50% after adding a combination of in-app messaging and push notifications to their mobile strategy.

Reach your audience with more personalized campaigns. Customize design, text, send schedule, and more.

A/B test your user experience

Experiment with how customers interact with your entire app, including messaging, content, layout, behavior, features, pricing, and navigation.

  • An online mapping service uses A/B testing to optimize in-app ads in partnership with a national sports league. A/B tests protect their valuable partnership against wide-ranging negative impacts, like churn and usage dips.

Test every aspect of your app, from messaging and design to behavior and navigation, then update without resubmitting to the app store.

Test every aspect of your app, from messaging and design to behavior and navigation, then update without resubmitting to the app store.

In-App Marketing City N a vigator (iOS) E v ents + Date T otal E v ents 500 400 300 200 100 0 Push notification AB A/B test B Test winner In-app message

Use data-driven insights into campaign performance and A/B tests to nurture your most valuable efforts.

Drive action with insight, in real time

Experiment with how customers interact with your entire app, including messaging, content, layout, behavior, features, pricing, and navigation.

  • 86% of mobile app marketers who implement a user engagement report see increased engagement, higher revenue, increased conversions, better insights, and higher retention.
  • A national pharmacy retailer uses real-time analytics to monitor how their feature rollouts perform. They know how customers react to each rollout in real time.

Use data-driven insights into campaign performance and A/B tests to nurture your most valuable efforts.

Update anything with one click

One-click configuration gives you the ability to change your app at any time with the push of a button — no developer or engineer needed.

  • A mobile banking startup uses one-click configuration to update their app. Their small team is able to make changes on-the-fly without having to resubmit to the app store.
  • An international pharmacy chain uses one-click configuration to disable broken or buggy features. They do not have to pull the app from the app store.

Test every aspect of your app, from messaging and design to behavior and navigation, then update without resubmitting to the app store.

Allow new users (sign up button) Top right navigation Include social media links Apply discount banner Banner intensity Travel App Ready for your next trip? In Medieval days a destination for such days out would be religious (to a nearby shrine) or commercial, for example to a seasonal fair. Later, in England, visits to stately homes by those who regarded themselves middle class became frequent and it was the tradition to reward the butler or housekeeper with a tip for providing access to their 12:20 LTE 90% SIGN UP NOW!

Test every aspect of your app, from messaging and design to behavior and navigation, then update without resubmitting to the app store.

In-App Messaging key features

  • Customer segment creation based on in-app behavior, demographics, location, custom profile data
  • Push notifications
  • In-app messaging
  • Proximity services
  • A/B testing by segment for app features and messaging
  • One-click remote configuration
  • Feature piloting by segment
  • Auto-event collection
  • Custom event tagging
  • Real-time reporting
  • Deep linking, deep actions
  • Conversion funnel and goal creation
  • Campaign uplift measurement

Watch a customer engagement webinar

 

Full of best practices, industry vocabulary, and strategic planning advice, “Master Mobile App Engagement: Best Practices Across the App Lifecycle” is a must-see webinar for new and veteran marketers.

 

Improve your mobile marketing performance today

See how TUNE can increase your customer lifetime value

Better together

TUNE Marketing Console App StoreAnalytics In-AppMarketing Attribution Analytics 10XROI 1.5XLift SEE MORE SEE MORE Acquisition Engagement

Our difference

A complete solution

One complete solution for your entire mobile marketing and measurement

Streamline your mobile marketing and measurement.

People-centric

Unified marketing measurement around people, not just devices and channels

Unify device, channel, and location data around people.

One source of truth

Data you can trust to act confidently

Act with confidence in your data security and privacy.

Infinite relationships

Mobile measurement connected with all of your partners through one integration

Connect to all of your partners with one integration.