IN-APP MARKETING

Increase the value of users you acquire

By optimizing user experience and delivering relevant content to the right people at the right time, In-App Marketing can more than double your deeply engaged audience and maximize each user’s value.

In-App Marketing

  • Build user segments around in-app behavior, demographics, and location
  • Tailor push notifications and in-app messaging by user segment
  • A/B test push notifications, messaging, features, and navigation flow
  • Add deep links to push notifications and in-app messages to deliver users to specific locations in your app and trigger automated actions such as applying a discount

 

What’s inside

Audience segmentation

Audience segmentation
  • User segment creation by in-app behavior, demo, and location
  • Real-time updating for segments
  • Auto-event collection (user sessions, page views, and Attribution Analytics events)
  • Custom event tagging
  • Conversion funnel and goal creation

Push notifications and in-app messaging

Push notifications and in-app messaging
  • Segment-specific push notifications and in-app messaging
  • Deep linking and deep actions (automated action on click)
  • Marketing campaigns
  • Campaign uplift measurement
  • A/B test push and in-app messages

A/B testing

A/B testing
  • A/B testing by segment (push notifications, in-app messaging, content, features, navigation flow)
  • Customize experiences on the fly with the push of a button
  • Feature piloting by segment
  • One-click launching for new features

Why are push notifications important?

Engagement is the new acquisition. You work hard to acquire users, and well-executed push notifications help bring them back to the app and keep them engaged, increasing their value. By delivering the right message to the right person at the right time, you can more than double your deeply engaged audience.