Acquisition & Engagement

5 Lessons from a Successful Multi-platform Game Launch

Becky Doles

Wolf Toss was launched simultaneously on Android, iOS, and the Chrome Web Store in early December, and now has over 1 million players and a 4.5 star user review average across all 3 platforms. Originally created as a GDC demo showcasing how quickly a Lua scripter could create a modern mobile physics game using the Moai game development platform, Wolf Toss took on a life of its own during development. By launch day it included 15 different power-ups, 3 difficulty levels, giant indoor areas, an item store, and 144 unique levels across three game worlds.

The Zipline Games team has begun sharing explicit details about the game

Becky Doles

Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.

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