Marketers who cut through the clutter have a secret sauce; an approach that most mobile marketers haven’t caught on to yet. But what they’re doing is actually accessible to every single marketer, even you. And there’s a reason it works.
It’s a strategy we like to call MobileBest. It takes into account the hurdles marketers face, not only to acquire new consumers in an increasingly crowded market, but to engage and retain them long enough to make it worthwhile. The infographic below breaks down what it takes to be a MobileBest brand: the stats that make it so unavoidable, the opportunities across web and app, and the experts who share how to make marketing people-centric in an increasingly mobile world. If you weren’t mobile first, it’s OK — MobileBest is where it’s at.
P.S. Like this infographic? Click to retweet.
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Jessica is the Senior Content Marketing Strategist at TUNE. Prior to TUNE, she managed a Marketing and Communications team for a national healthcare company, and she contributes to The Huffington Post and several blogs. She received her bachelor’s degree in Journalism from Pepperdine University, and loves exploring Seattle, traveling, and entertaining with friends.