Marketers who cut through the clutter have a secret sauce; an approach that most mobile marketers haven’t caught on to yet. But what they’re doing is actually accessible to every single marketer, even you. And there’s a reason it works.
It’s a strategy we like to call MobileBest. It takes into account the hurdles marketers face, not only to acquire new consumers in an increasingly crowded market, but to engage and retain them long enough to make it worthwhile. The infographic below breaks down what it takes to be a MobileBest brand: the stats that make it so unavoidable, the opportunities across web and app, and the experts who share how to make marketing people-centric in an increasingly mobile world. If you weren’t mobile first, it’s OK — MobileBest is where it’s at.
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Read more about MobileBest: what it means, what the experts say, and how Forrester thinks about it.
Becky is the Senior Content Marketing Manager at TUNE. Before TUNE, she led a variety of marketing and communications projects at San Francisco startups. Becky received her bachelor's degree in English from Wake Forest University. After living nearly a decade in San Francisco and Seattle, she has returned to her home of Charleston, SC, where you can find her enjoying the sun and salt water with her family.